@svp.of.global.brands — 9x breakout

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POV: A typical conversation with a burned out corporate millennial

@svp.of.global.brands

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Why it worked

The video uses a relatable scenario of corporate burnout and career disillusionment, presented with humor. The use of on-screen text to highlight key phrases and the POV format draws the viewer into the conversation, making it highly shareable among those who identify with the sentiment.

Summary

A man humorously portrays a conversation with a burned-out corporate millennial who expresses disillusionment with career progression and the lack of genuine growth opportunities within the corporate world. He contrasts his own realistic outlook with the millennial's perceived pessimism, highlighting the challenges of climbing the corporate ladder.

Structure

1Setting the scene: a conversation with a burned-out millennial
2Millennial expresses desire for personal time and family over work
3Millennial questions the purpose of working on projects
4Millennial expresses concern about professional future and recognition
5Comparison of pessimistic vs. realistic outlooks on career growth
6Examples of Tim and Sarah's career situations

On-screen text

POV: A typical conversation with a burned out corporate millennial you tomorrow tomorrow afternoon Oh Why Why I'm home spend my people me me about Why you the leadership there in and projects with would purpose know worried professional trying recognized promoted Think Yeah uh wanna here think Bud two this pessimistic but to and this think being I'm very realistic about anyone's at be and within grow and flourish mean while one person managed climb ladder here about promotion Got Got title any works more Hmm Yeah Okay Okay What Sarah She promotion year fired week me Yep