If you want to make big time internet money, you got to be big time.

If you want to make big time internet money, you got to be big time. A year ago, I was making no money from influencing. I stood still on my page seeing no growth, very low engagement, and ultimately just wanted to give up because I felt like it was a waste of my time. It would behoove you to heed some of this advice I'm going to give you that I wish I could give myself 12 months ago. First and foremost, you kind of got to ditch the trends and go out on your own. The number one thing that is going to stop somebody from scrolling is either something new that they haven't seen before or something very educational that they know they're going to benefit from. If you don't feel like you have anything to educate people on, then at the very least, your day in the life content or your get ready with me's or your shopping blogs, they have to have a little bit of pizzazz. A little something about them that's different than what everybody else is already doing. If you're going to do the same intro, the same fonts, the same text color, you are just going to blend right in with everybody else. Next, you should hear your voice in almost every single piece of content. Your audience is not going to know you, much less give a crap about you if they don't know anything about you. And doing a fast-paced aesthetic vlog with trending audio over it is not helping anybody get to know you. I say this all the time, if you want to go far on social media, you have to go deep with your audience. Meaning, don't just tell us the surface level crap that's going on in your life that we can see from the video. Talk about the things you're struggling with, things you're excited about, the things you have coming up on the horizon. Get into the nitty-gritty, we want the tea. Think about your friend that you care so deeply about that you have a very deep and meaningful friendship with. I bet your conversations are not just surface level boring stuff. No, you're letting each other into all the nitty-gritty things that are going on in your life and you should do the exact same with your audience on social media. We got to talk about the framework of actually building a personal brand. I cannot take credit from this, I saw this on a video that Caleb Ralston, I believe, posted on YouTube. Basically, the framework of building a personal brand that he teaches starts at the end result. He challenges people to think about what they want to be known for. Then backtracking to how do I become known for that thing? Then what do I have to learn in order to be known for that thing? Now I think I'm known for talking a lot about my social media journey. In order to become known for that, I talked about it a ton. I talk about it almost every single day. For me to talk about that, I had to actually be doing it so I had something to talk about with you guys. So I think it's really important to think about the end result. What is the end result that you are desiring and what are the steps I have to take to get there? If you're wanting to make money from brand deals, you got to be showing brands in your videos. You can't rely solely on yapping videos where you're talking to the camera, not showing any products that you use on a daily basis. That's why it is actually so important to have a pillar of your content that is a more behind-the-scenes look at your real life, looking at products that you use, products that you recommend, services that you pay for. Nine out of ten brands out there these days are working with influencers. And so I bet you that 90% of the brands and services that you use on a day-to-day basis would be interested in partnering with an influencer like you. But if you're not showing yourself using their product or service in your content, they are not going to know that you exist. Got it? Another huge thing, stop being afraid of being repetitive. Being repetitive is the key. Being repetitive is the secret sauce. Being repetitive is how you continue getting in front of the right audience. So many people think that they don't want to box themselves into talking about one topic because they'll run out of things to talk about. I said this recently, but Apple wasn't afraid to keep repeating different iterations of the iPhone. Get better every single time they come out. If they came out with something other than the iPhone, we would all be so confused because that's not the brand that they've built. You build a personal brand by continuously being associated with the same topic over and over and over and over again. Next, and for the love of God, start having an opinion. Start sharing your actual beliefs, the things that make you you. There is nothing more boring than watching content that doesn't have any conviction or passion behind it. Having strong opinions is actually what really gains the trust of strangers on the internet. You're straight up about the things that you think and believe and the things that make you who you are. Cannot emphasize enough how important it is to add value to your audience. Think of anything to talk about, think about where you were a year ago and what you know now about literally anything under the sun and open your camera and talk about it. You have walked through experiences that I promise you somebody else on this app is walking through right now that could benefit from what you have to say and what you have to share from that experience. I think we overcomplicate this a lot by thinking we need to be an expert in something or have studied and researched a certain topic for years, when in reality, if you just come on here and talk about something you've learned in your lifetime, there's somebody out there who's going to benefit from that. Not only that, but when you speak from actual lived experience, there's a level of depth and authenticity and connection that lives there that is so beneficial not only to you as a creator, but to your audience. And the more free information you're willing to give your audience, the more they're going to trust you as a person. That's just how this works. So now that I've told you some of the things I wish I knew a year ago, it's time to get off the app and go create something. As always, ask me questions in the comments. Love you guys.