So I've lived in Chicago my whole life

@kattinsley_

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Selling · Other Product

FARE

Why it worked

The creator's honest and humorous critique of the food, especially the extremely low rating for the cornbread, likely resonated with viewers who appreciate authenticity and relatable food experiences.

Summary

The creator reviews a meal from a place called FARE, comparing it unfavorably to Erewhon. She rates the coleslaw an 8/10, the mac and cheese a 3/10, the turkey meatballs a 2/10, and the cornbread a -20/10.

Structure

1Introduction and comparison to Erewhon
2Review of coleslaw
3Review of mac and cheese
4Review of turkey meatballs
5Review of cornbread
6Overall negative impression

Product placement

FARE: (a) it ACTS — it is a shopping bag that the creator holds up and shows the name of. Removing it would change what happens in the video.

On-screen text

FARE

Original caption

@Erewhon come to Chicago I might be the only customer 😭😭 #erewhondupe #farechicago #fare #erewhonchicago #chicago

More from @kattinsley_

Their other posts in the index, biggest breakout first.

Transcript

So I've lived in Chicago my whole life. I also spent a lot of time in Los Angeles for work. And I love Air1. So the girly told me I needed to try Fare. And let me just say this. I don't know if it's because I got the location that was at the Northwestern hospital, but this is nothing like Air1. Like I'm eating it because I haven't eaten all day and I'm starving, but like, this is nothing like Air1. The slaws actually really liked. I give the slaws probably like an 8 out of 10. The mac and cheese, I'm giving it like a 3 out of 10 because not like this is baked mac and cheese from somebody's southern grandma, like it is what it is. It's hospital mac and cheese. So for hospital mac and cheese, it's okay. The turkey meatballs, I ate them because I needed the protein. They like, they had the components to be great, but they didn't really have any seasoning. So I give that like a two out of 10. The cornbread however, negative 20 out of 10. That was no. No, no, no. Like if the Lakeview location better, but I don't know. This is not competing with Air1.