#CeraVePartner

@drspf

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SoundTikTok sound · Slam Dunk (Full)

Promoted product

CeraVecerave.com

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

19 videos12 creators

Why it worked

The video effectively combines a relatable skincare myth with a timely event (NBA Summer League) and a mascot, making educational content engaging and shareable. The clear, concise explanation and visual demonstration of the product's benefit resonate with viewers.

Summary

A dermatologist at the NBA Summer League CeraVe booth debunks the myth that skin should feel "squeaky clean" after cleansing. He explains that this feeling indicates a weakened skin barrier and recommends CeraVe cleansers for refreshed and balanced skin.

Structure

1Introduction at NBA Summer League
2Introducing CeraVe as NBA partner
3Debunking the 'squeaky clean' myth

Original caption

#CeraVePartner Leave the squeaks to your sneaks—not your face 👟 🫧 If your skin feels tight, dry, or stripped after cleansing, that “squeaky clean” feeling may be a sign your cleanser is disrupting your skin barrier 😢 Clean skin should feel refreshed, comfortable, and balanced 🙌 Choose a @CeraVe cleanser that works with your skin, not against it 🤙 #CeraVe #NBASummerLeague #Cleanser #SkincareMyths

More from @drspf

Product placement

CeraVe (skincare brand) ACTS - it is presented as the official skincare and haircare partner of the NBA, and its cleansers are shown and recommended. Removing it would fundamentally change the video's message. NBA (sports league) APPEARS - it is the event where the video is taking place, but the video is not about the NBA itself. Removing it would not change the core message about CeraVe. Sarah V (mascot) APPEARS - it is a character present at the event, but not central to the product promotion. Removing it would not change the core message about CeraVe.

Call to action

Leave the squeaks to your sneaks—not your face

On-screen text

#CeraVePartner Welcome to NBA Summer League Daniel T. Sugai, MD Dermatology HEY, EVERYONE. DOCTOR SUGAI HERE- BOARD CERTIFIED DERMATOLOGIST AND CERAVE PARTNER. WELCOME TO THE CERAVE BOOTH AT LET'S GO! WHOOO! DO YOU KNOW THAT CERAVE CeraVe NBA Official Skincare + Haircare Partner IS THE OFFICIAL SKINCARE AND HAIRCARE PARTNER OF THE NBA? OH, SARAH! GOAT STATUS. Ran into Sarah V !! SARAH! GOAT STATUS. CLEANSING MYTH 🚨 "Your skin should feel squeaky clean" THAT YOUR SKIN SHOULD FEEL SQUEAKY CLEAN AFTER CLEANSING. SQUEAKY CLEAN SKIN? BIG OH NO ❌ THAT'S A BIG OH, NO. SQUEAKY CLEAN IS A SIGN THAT YOUR SKIN BARRIER IS WEAKENED AND COMPROMISED. AND YOU DON'T WANT YOUR SKIN FEELING TIGHT, DRY, OR STRIPPED. HEALTHY, CLEAN SKIN SHOULD FEEL REFRESHED AND BALANCED. THAT'S A BIG OH, YEAH. IF YOUR SKIN SQUEAKS, THEN YOUR BARRIER IS WEAK SO CHOOSE THE RIGHT CLEANSER SO YOU LEAVE YOUR SQUEAKS TO YOUR SNEAKS. LEAVE THE SQUEAKING TO YOUR SNEAKS NOT YOUR FACE 👟 🫧

Transcript

HEY, EVERYONE. DOCTOR SUGAI HERE- BOARD CERTIFIED DERMATOLOGIST AND CERAVE PARTNER. WELCOME TO THE CERAVE BOOTH AT NBA SUMMER LEAGUE. LET'S GO! WHOOO! DO YOU KNOW THAT CERAVE IS THE OFFICIAL SKINCARE AND HAIRCARE PARTNER OF THE NBA? OH, SARAH! GOAT STATUS. Ran into Sarah V !! SARAH! GOAT STATUS. I WANNA DEBUNK A COMMON CLEANSING MYTH 🚨 "Your skin should feel squeaky clean" THAT YOUR SKIN SHOULD FEEL SQUEAKY CLEAN AFTER CLEANSING. SQUEAKY CLEAN SKIN? BIG OH NO ❌ THAT'S A BIG OH, NO. BECAUSE IF YOUR SKIN IS FEELING SQUEAKY CLEAN AFTER A CLEANSE, SQUEAKY CLEAN SKIN? BIG OH NO ❌ THAT'S A BIG OH, NO. SQUEAKY CLEAN IS A SIGN THAT YOUR SKIN BARRIER IS WEAKENED AND COMPROMISED. AND YOU DON'T WANT YOUR SKIN FEELING TIGHT, DRY, OR STRIPPED. HEALTHY, CLEAN SKIN SHOULD FEEL REFRESHED AND BALANCED. THAT'S A BIG OH, YEAH. IF YOUR SKIN SQUEAKS, THEN YOUR BARRIER IS WEAK. SO CHOOSE THE RIGHT CLEANSER SO YOU LEAVE YOUR SQUEAKS TO YOUR SNEAKS. LEAVE THE SQUEAKING TO YOUR SNEAKS NOT YOUR FACE 👟 🫧