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63.5Talking HeadContrarian hookLifestyle
Hook
I guess I can eat toast now since it's chic
@kylahamlin0
222.2K followers · usually 22.6K views a post
Views
1.4M
Likes
110.8K
Comments
789
Shares
3.2K
Promoted product
KitchenAid toaster
Why it worked
The video uses a relatable, everyday activity (making toast) and presents it in a trendy, aesthetic way, making it shareable and engaging.
Summary
The creator makes toast using a KitchenAid toaster and spreads jam on it. She then eats the toast, seemingly enjoying it.
Structure
- 1Shows bread and toaster
- 2Makes toast
- 3Spreads jam on toast
- 4Eats toast
Product placement
KitchenAid toaster: it ACTS - it toasts bread, a visible result comes from it. Removing it would change what happens in the video. Smash Foods jam: it ACTS - it is spread on toast, a visible result comes from it. Removing it would change what happens in the video.
On-screen text
I guess I can eat toast now since it's chic
Original caption
thanks Helen 😭 #toast #trending #funny #breakfast #sourdough @KitchenAid @Smash Foods
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