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10.3Talking HeadPOV / Skit hookLifestyle
Hook
POV: we know something ya'll don't
@tower28beauty
422.2K followers · usually 6.8K views a post
Views
68.6K
Likes
3.7K
Comments
124
Shares
135
Promoted product
Why it worked
The video leverages curiosity and brand recognition by using a visually striking costume and a mysterious "POV: we know something ya'll don't" hook, encouraging engagement through speculation.
Summary
A person in a Tower 28 branded costume, resembling a stack of their products, stands in front of a couch and a mirror. The video uses text overlay to create intrigue about an upcoming product launch.
Structure
- 1Introduction of the branded costume
- 2Text overlay creating mystery
- 3Creator's subtle actions
- 4Silent anticipation
Product placement
Tower 28: ACTS - it is the brand of the costume and the product being teased. Removing it would change what happens in the video.
On-screen text
POV: we know something ya'll don't
Original caption
Any guesses on what’s coming? 👀 #tower28 #tower28beauty #productlaunch #secret
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