@hava.thornton — 11x breakout

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THE FIRST 10 SECONDS DECIDE THE WHOLE CALL

@hava.thornton

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Promoted product

Century Benefits

Why it worked

The video provides a practical, actionable tip for sales professionals on how to improve call outcomes by focusing on the critical first 10 seconds, making it highly relevant and shareable within that community.

Summary

A sales coach explains the importance of the first 10 seconds of a call to set the tone and capture the client's attention. She demonstrates how to get straight to the point and confirm the client's reason for calling, focusing on maximizing Medicare benefits.

Structure

1Hook: First 10 seconds decide the call
2Introduction and confirmation of Medicare Parts A & B
3Clarifying the reason for the call
4Explaining the service: maximizing Medicare benefits

Product placement

Century Benefits ACTS - it is the company the caller is contacting and the agent works for. Removing it would change who the caller is speaking to. It is incidental.

On-screen text

THE FIRST 10 SECONDS DECIDE THE WHOLE CALL THANK YOU FOR CALLING INTO CENTURY BENEFITS THIS IS A HOVA THORTON I'M NOT LICENSED INSURANCE AGENT CAN YOU HEAR ME OK HI CAN YOU HEAR ME OK BEAUTIFUL SO IT SOUNDS LIKE WE MIGHT HAVE MEDICARE'S PARTS A AND B IS THAT RIGHT AWESOME AND THEN JUST SO WE'RE ON THE SAME PAGE HERE DO YOU HAVE A CLEAR IDEA OF WHY WE'RE ON THE PHONE HERE TODAY YOU'RE OKAY YOU'RE OKAY DO YOU KNOW WHY WE'RE ON THE PHONE HERE FOR YOU TODAY EXACTLY YEAH SO WE JUST WORK WITH FOLKS WITH MEDICARE TRYING TO MAKE SURE YOU GUYS ARE MAXIMIZING YOUR BENEFITS LIKE GETTING AN INCREASE ON YOUR SOCIAL SECURITY CHECK FOOD CARDS THINGS LIKE THAT

Original caption

Here's a trick nobody teaches you. 💗 Your first 10 seconds set up the entire call. Most reps open with a script, some small talk, a little apology energy. Meanwhile they're sitting there thinking "what is this about and how fast can I get off this phone." People want to know the point. So give them the point. I get straight into an ask. I let them tell me why we're on the phone. Maybe they filled out an ad. Maybe someone reached out to them. Either way, they say it out loud and now they're the one who set the frame. 🔥 That does two things. It tells them I'm not here to waste their time. And it tells them I'm actually here to help. Warm and direct are not opposites. That combo is why they stay on the call. Follow for more real sales training that actually works on the phone. 💅 #womeninsales #salestraining #closer #salescoach #phonesales