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Hook
HOW I USE "WHAT MAKES MORE SENSE" TO CLOSE DEALS
@hava.thornton
20.5K followers · usually 1.4K views a post
Views
5.8K
Likes
172
Comments
4
Shares
8
Why it worked
The video likely performed well because it offers a practical sales technique that viewers can immediately apply. The creator's use of a relatable topic (home healthcare costs) and a conversational tone makes the content engaging and valuable.
Summary
The creator explains a sales technique called "what makes more sense" to close deals by framing the client's current situation as less desirable than the potential future with the product. They then transition into a discussion about the cost of home healthcare and how their service helps people prepare for those expenses.
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Transcript, structure and on-screen text
5 beats, a 297-word transcript and 73 lines of on-screen text — the parts you need to write your own version.
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Original caption
💰 "What would make more sense?" is one of my FAVORITE ways to position a sale when someone's hesitant or on the fence 👑 Here's the magic 👇 you frame where they're currently at as the less desirable option and where they COULD be as the more desirable one, tied right back to your product. Like this �vs💵 What would make more sense... having a plan with higher costs and higher risk that hands you a little money every month? OR having a plan that might not give you cash every month but keeps your costs low and your risk even lower, so God forbid you DO land in the hospital, you're fully protected? 🙌 When you let them compare it out loud in their own head, they close themselves ✨ You're not pushing, you're guiding. That's the difference between an order taker and a CLOSER 💅 Save this one for your next call 📞🔥 #medicaresales #telesales #salestips #closer #themedicarequeen
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