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HOW I USE "WHAT MAKES MORE SENSE" TO CLOSE DEALS

@hava.thornton

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Why it worked

The video likely performed well because it offers a practical sales technique that viewers can immediately apply. The creator's use of a relatable topic (home healthcare costs) and a conversational tone makes the content engaging and valuable.

Summary

The creator explains a sales technique called "what makes more sense" to close deals by framing the client's current situation as less desirable than the potential future with the product. They then transition into a discussion about the cost of home healthcare and how their service helps people prepare for those expenses.

Structure

1Introduce sales technique
2Explain the technique with an example
3Discuss the cost of home healthcare
4Explain how their service helps cover costs
5Ask about the client's future plans

On-screen text

HOW I USE "WHAT MAKES MORE SENSE" TO CLOSE DEALS THANK YOU SO MUCH ALRIGHTY HI THERE CHERYL CAN YOU HEAR ME ALRIGHT BEAUTIFUL SO IT SOUNDS LIKE WE'RE CALLING IN TO GET SOME ASSISTANCE AROUND THE HOME FOR LIKE HOME HEALTH CARE IN THE FUTURE IS THAT RIGHT BEAUTIFUL SO I'M A LITTLE BIT CURIOUS HERE DO WE ALREADY HAVE SOMETHING SET UP FOR IN THE EVENT YOU KNOW YOU DO HAVE TO GO TO A NURSING HOME OR START NEEDING MORE CARE AROUND THE HOUSE OKAY OKAY ALRIGHT AND THEN ZIP CODES JUST CONFIRMING BEAUTIFUL LET'S TAKE A LOOK AND SEE WHAT WE CAN DO FOR YOU ARE YOU LIKE SOMEWHAT FAMILIAR WITH HOW HOME HEALTH CARE WORKS AT ALL YEAH DEFINITELY LIKE WE DON'T NEED IT RIGHT NOW OR ANYTHING THAT'S GOOD UM HAVE YOU THOUGHT ABOUT LIKE WHAT YOU MIGHT DO IN THE FUTURE YEAH YEAH EXACTLY ARE YOU KIND OF FAMILIAR WITH HOW MUCH IT COSTS WHEN YOU DO START NEEDING IT OKAY YEAH SO THE REASON WE ARE HELPING PEOPLE OUT HERE IS WHEN YOU DO START NEEDING THAT HOME HEALTH CARE IT IS ACTUALLY QUITE EXPENSIVE UNFORTUNATELY I JUST HELPED ONE OF MY FAMILY MEMBERS WITH IT IT'S USUALLY LIKE COUPLE HUNDRED DOLLARS TO GET THAT CARE YEAH SO WHAT WE DO IS WE HELP FOLKS GET SOMETHING IN PLACE TO COVER THAT BEFORE THEY START NEEDING THE CARE THAT WAY THEY'RE NOT OUT THOUSANDS OF DOLLARS WHEN THE TIME COMES DOES THAT MAKE SENSE NO I I DO HEAR YOU THERE AND IF IF YOU DON'T MIND ME ASKING THOUGH WHAT WOULD YOUR REAL PLAN BE IF YOU DO START NEEDING IT YEAH DO YOU THINK I MEAN IT WOULD MAKE MORE SENSE TO PAY FOR IT OUT OF POCKET OR HAVE A POLICY IN PLACE TO COVER IT

Original caption

💰 "What would make more sense?" is one of my FAVORITE ways to position a sale when someone's hesitant or on the fence 👑 Here's the magic 👇 you frame where they're currently at as the less desirable option and where they COULD be as the more desirable one, tied right back to your product. Like this �vs💵 What would make more sense... having a plan with higher costs and higher risk that hands you a little money every month? OR having a plan that might not give you cash every month but keeps your costs low and your risk even lower, so God forbid you DO land in the hospital, you're fully protected? 🙌 When you let them compare it out loud in their own head, they close themselves ✨ You're not pushing, you're guiding. That's the difference between an order taker and a CLOSER 💅 Save this one for your next call 📞🔥 #medicaresales #telesales #salestips #closer #themedicarequeen