i'm nervous

@betterbakesbygrace

138.2K followers · usually 28.8K views a post

Views

1.0M

Likes

129.3K

Comments

577

Shares

7.5K

SoundTikTok sound · original sound - electronico220

Promoted product

Kerrygold butter

Explore Kerrygold’s pure Irish grass-fed butter, cheese and dairy, plus hundreds of easy recipes to inspire everyday cooking.

2 videos2 creators

Why it worked

The video leverages the novelty of an extremely large food item, combined with the creator's relatable nervousness and eventual delight, creating a satisfying and shareable "food porn" experience. The mention of a specific, high-quality butter brand also adds to the appeal.

Summary

The creator makes a giant croissant using 12 times the normal amount of dough and butter. After proofing and baking, she reveals the massive, golden-brown croissant, which she then cuts into to show the flaky interior. She and another person then enthusiastically taste it.

Structure

1Introducing the giant croissant dough
2Proofing and egg washing
3Baking the croissant
4

Original caption

THE INSIDE😭😭 so what do you think?! better (& bigger) than last time?? huge thank you to @Brod & Taylor for sending me the dough sheeter that made this SO. MUCH. EASIER. i love you guys so much🥹🫂 #giantcroissant #croissant #pastry #yum #baker @Kerrygold USA

More from @betterbakesbygrace

Product placement

Kerrygold butter: ACTS - used as an ingredient in the croissant, making it more desirable. Removing it would change the taste and quality of the croissant. The video mentions it as an ingredient. Brod & Taylor dough sheeter: ACTS - used to make the croissant dough easier to handle. Removing it would change the process of making the croissant. The creator thanks them for sending it.

On-screen text

i'm nervous 12 croissants worth of butter and dough in one giant croissant she's been proofing for about seven hours and as you can tell she's jiggly as heck however it's so huge that I really don't know I just want to be proofed all the way through that is the goal please Lord please very gentle with our egg wash she's giant it's a little flat and I'm concerned because my butter was melting yesterday but the real challenge is will there be a giant gaping hole on the inside I'm dying to eat it actually QUASO I'm nervous I don't think it's gonna be perfect oh it's pretty good it's pretty good but I think it's underbaked cause look at the very bottom layer oh it's hard to know how long to bake it okay this thing's huge fresh warm croissant made with Kerrygold butter and it's giant did you expect that outcome I didn't think it was gonna be that good look at that look at that that is insanely delectably delicious oh my god last bite I will walk away okay I'm done I'm done I'm done

Transcript

I'm nervous 12 croissants worth of butter and dough in one giant croissant she's been proofing for about seven hours and as you can tell she's jiggly as heck however it's so huge that I really don't know I just want to be proofed all the way through that is the goal please Lord please very gentle with our egg wash she's giant it's a little flat and I'm concerned because my butter was melting yesterday but the real challenge is will there be a giant gaping hole on the inside I'm dying to eat it actually QUASO I'm nervous I don't think it's gonna be perfect oh it's pretty good it's pretty good but I think it's underbaked cause look at the very bottom layer oh it's hard to know how long to bake it okay this thing's huge fresh warm croissant made with Kerrygold butter and it's giant did you expect that outcome I didn't think it was gonna be that good look at that look at that that is insanely delectably delicious oh my god last bite I will walk away okay I'm done I'm done I'm done