<99+ YES DAY so what's the big news?

@yesdayworld

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SoundTikTok sound · original sound - yesdayworld

Promoted product

YES DAY BEAUTY

Clinically tested, derm-approved skincare created by teen Coco Granderson and award-winning cosmetic chemist Ron Robinson.

5 videos

Why it worked

The video effectively builds anticipation through a text message format and then transitions to exciting visuals of the event and the city, creating a sense of FOMO and encouraging participation.

Summary

Yes Day Beauty announces its expansion to New York City with a special event in partnership with Urban Outfitters. The video invites community members to join the fun and enter a contest to win a trip to NYC.

Structure

1Text message exchange announcing big news
2Announcement of Yes Day coming to New York
3Visuals of New York City and Yes Day branding
4Scenes from the Yes Day x Urban Outfitters event

Original caption

🍎 BIG APPLE, HERE WE COME! 👀🗽 We’re sending ONE Yes Day Creator Club member + ONE TYB community member to NYC for a 2-night stay to join us at our Yes Day x Urban Outfitters event — and each winner gets to bring a guest! ✨ WANT IN? HERE’S HOW TO ENTER: 1. Be an active member of the Yes Day Creator Club or TYB community 2. Complete the weekly challenges 💛 Not a member yet? Sign up using the link in our Stories + tag the friend you’d bring to New York! 💌 ✨ Winners selected September 1, 2026 ⭐️ U.S. residents only Good luck! 🍎🗽

More from @yesdayworld

Product placement

YES DAY BEAUTY (ACTS - it is the brand hosting the event and promoting its expansion to NYC, its products are visible and implied to be part of the event; removing it would change the video's topic) Urban Outfitters (APPEARS - it is a partner for the event, but its interface is not operated or its results shown; removing it would change the video's context but not what happens in the video) Amazon (APPEARS - it is a retail partner, but its interface is not operated or its results shown; removing it would change the video's context but not what happens in the video) Maisonette (APPEARS - it is a retail partner, but its interface is not operated or its results shown; removing it would change the video's context but not what happens in the video)

Call to action

Follow us on social!

On-screen text

YES DAY <99+ YES DAY so what's the big news? take a guess... i can't wait. what's the news? Yes Day is coming to New York! OMG, are you serious?! I can't wait!! YES DAY is calling YES DAY IS COMING TO NEW YORK WE'RE INVITING TWO OF OUR COMMUNITY MEMBERS TO JOIN US YES DAY @YESDAYWORLD YES DAY TO JOIN ALL THE YES DAY x URBAN OUTFITTERS FUN!

Transcript

so what's the big news? take a guess... i can't wait. what's the news? Yes Day is coming to New York! OMG, are you serious?! I can't wait!!