I think you should treat yourself.

@yesdayworld

102.7K followers · usually 1.2K views a post

Views

30.8K

Likes

292

Comments

9

Shares

8

SoundTikTok sound · original sound - yesdayworld

Promoted product

YES DAY BEAUTY

Clinically tested, derm-approved skincare created by teen Coco Granderson and award-winning cosmetic chemist Ron Robinson.

5 videos

Why it worked

The video effectively uses a soft-sell approach by framing the purchase as a self-care indulgence, combined with a limited-time free gift to create urgency and appeal.

Summary

The video showcases the Yuzu Sorbet Soft Serve from Cassetta.co, highlighting that each purchase comes with a free Yuzu Sorbet Lip Sweetie Lip Mask. It encourages viewers to indulge in this summer treat.

Structure

1Introduction of the ice cream shop and product
2Mention of the free lip mask promotion
3Encouragement to indulge in the treat
4Display of the product and its packaging
5

Original caption

Don't miss outttttttt!!!✨😽🍋🍦 Every Yuzu Sorbet Soft Serve from @cassetta.co comes with a FREE NEW Yuzu Sorbet Lip Sweetie Lip Mask while supplies last. 💛 Your sweetest summer treat is waiting. 🌞🌴 📍 Cassetta Beverly Hills 8802 Charleville Blvd Beverly Hills, CA 90211 @Liv @Alexis & Aliyah!! 💜 @Serenity @S I S I 🪽

More from @yesdayworld

Product placement

Cassetta.co (ACTS - it is the name of the ice cream shop where the video takes place, and the product is sold there. Removing it would change what happens in the video.) Yuzu Sorbet Soft Serve (ACTS - it is the product being sold and consumed. Removing it would change what happens in the video.) Yuzu Sorbet Lip Sweetie Lip Mask (ACTS - it is a free promotional item being given away with the purchase of the ice cream. Removing it would change what happens in the video.) YES DAY BEAUTY (APPEARS - it is the creator's brand name, visible on products and marketing materials. Removing it would not change what happens in the video.)

Call to action

Don't miss outttttttt!!!✨😽🍋🍦 Every Yuzu Sorbet Soft Serve from @cassetta.co comes with a FREE NEW Yuzu Sorbet Lip Sweetie Lip Mask while supplies last. 💛 Your sweetest summer treat is waiting. 🌞🌴