KINDA CHIC TO LAUNCH A BRAND AT 13

@yesdayworld

102.7K followers · usually 1.2K views a post

Views

135.9K

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9.3K

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SoundTikTok sound · original sound - yesdayworld

Promoted product

YES DAY BEAUTY

Clinically tested, derm-approved skincare created by teen Coco Granderson and award-winning cosmetic chemist Ron Robinson.

5 videos

Why it worked

The video effectively uses a "kinda chic" framing to present the relatable and aspirational story of a young founder building a successful beauty brand, resonating with a target audience interested in entrepreneurship and self-care.

Summary

This video showcases the journey and impact of the "YES DAY" beauty brand, founded by a young entrepreneur. It highlights the brand's creation, product development, retail presence in stores like Urban Outfitters, and its mission to empower young girls with confidence in their skin.

Structure

1Launching a brand at 13
2Teaching simple skincare routines
3Building confidence in girls
4Working with family

Original caption

kinda chic to keep following your dreams ✨

More from @yesdayworld

Product placement

YES DAY: ACTS - This is a beauty brand. Its products (skincare items like cleanser, moisturizer, and lip balm) are shown being formulated, displayed in stores, and packaged. Removing it would change what happens in the video. YES DAY BEAUTY: ACTS - This is the brand name. Its products are shown being formulated, displayed in stores, and packaged. Removing it would change what happens in the video. Urban Outfitters: APPEARS - This is a retail store where the YES DAY brand is sold. Removing it would not change what happens in the video. Amazon: APPEARS - This is a marketplace where the YES DAY brand is sold. Removing it would not change what happens in the video. Maisonette: APPEARS - This is a marketplace where the YES DAY brand is sold. Removing it would not change what happens in the video.

On-screen text

KINDA CHIC TO LAUNCH A BRAND AT 13 KINDA CHIC TO TEACH GIRLS THEY DON'T NEED A 10 STEP ROUTINE KINDA CHIC TO HELP GIRLS FEEL CONFIDENT IN THEIR SKIN KINDA CHIC TO WORK WITH YOUR MOM KINDA CHIC TO SEE YOUR BRAND AT URBAN OUTFITTERS KINDA CHIC TO SPEND WEEKENDS PACKING ORDERS KINDA CHIC TO MAKE NEW FRIENDS ALONG THE WAY KINDA CHIC TO BUILD A BRAND WITH YOUR FAMILY KINDA CHIC TO DREAM BIG AND WORK HARD TO ACHIEVE IT