Hey it's Coco

@yesdayworld

102.7K followers · usually 1.2K views a post

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SoundTikTok sound · original sound - yesdayworld

Promoted product

YES DAY

Clean, clinically tested skincare for teens & tweens (ages 10+). Gentle, barrier-supporting formulas safe for all skin types & tones—designed for healthy, hydrated skin.

6 videos

Why it worked

The video leverages a relatable "day in the life" format, showcasing a founder's personal routine with their own products. This approach builds authenticity and trust, making the product demonstration feel more like a genuine recommendation than a direct advertisement.

Summary

The creator, Coco, demonstrates her daily skincare routine using four Yes Day products: a cleanser, a hydration mist, a moisturizer, and a lip balm. She explains the purpose and application of each product, highlighting how they leave her skin feeling soft, hydrated, and bouncy.

Structure

1Introduction and routine overview
2Cleanser application and benefits
3Hydration mist application and versatility
4

Original caption

our founder, Coco shares her guidance on our 4-step routine 🎀 🎀 start with float foam™ face cleanser to keep your skin clean + hydrated 🎀 refresh your skin with inner beam hydration mist 🎀 hydrate your skin with whip dream moisturizer 🎀 finish off by sealing in lip hydration with lip sweetie

More from @yesdayworld

Product placement

Yes Day (brand): Appears as a logo on multiple products. Removing it would not change what happens in the video. Float Foam Face Cleanser (product): Acts - it is used to wash the face, and its function is described. Removing it would change the video. Inner Beam Hydration Mist (product): Acts - it is sprayed on the face, and its function is described. Removing it would change the video. Whip Dream Moisturizer (product): Acts - it is applied to the face, and its function is described. Removing it would change the video. Lip Sweetie (product): Acts - it is applied to the lips, and its function is described. Removing it would change the video.

On-screen text

Hey it's Coco Lets do my daily skincare routine First I start with my cleanser I use 1-2 pumps on damp skin And massage all over my face It helps wash away all the gunk and excess oil without Having my skin feeling stripped Next is the Inner Beam Hydration Mist This is one of my favorite steps Because I can use it whenever my skin needs a little refresh Then I go in with my Whip Dream Moisturizer I use it all over my face to lock in Lightweight hydration and support my skin barrier It leaves my skin feeling really soft, bouncy, and hydrated And last is Lip Sweetie I put this on whenever my lips need some extra moisture It keeps them moisturized and glossy without feeling sticky And that's the everyday Yes Day routine 4 simple steps and I'm good to go

Transcript

Hey it's Coco Lets do my daily skincare routine First I start with my cleanser I use 1-2 pumps on damp skin And massage all over my face It helps wash away all the gunk and excess oil without Having my skin feeling stripped Next is the Inner Beam Hydration Mist This is one of my favorite steps Because I can use it whenever my skin needs a little refresh Then I go in with my Whip Dream Moisturizer I use it all over my face to lock in Lightweight hydration and support my skin barrier It leaves my skin feeling really soft, bouncy, and hydrated And last is Lip Sweetie I put this on whenever my lips need some extra moisture It keeps them moisturized and glossy without feeling sticky And that's the everyday Yes Day routine 4 simple steps and I'm good to go