you & me New York, together?

@yesdayworld

102.7K followers · usually 1.2K views a post

Views

45.2K

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3.1K

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SoundTikTok sound · original sound - yesdayworld

Promoted product

YES DAY BEAUTY

Clinically tested, derm-approved skincare created by teen Coco Granderson and award-winning cosmetic chemist Ron Robinson.

5 videos

Why it worked

The video leverages a popular influencer marketing strategy by showcasing a fun, relatable event experience in a desirable location (NYC) with a focus on youth culture and fashion, appealing to a target demographic through aspirational content.

Summary

Two young women are shown in various New York City locations, including a store event and street scenes. The video highlights a "YES DAY" event at Urban Outfitters, featuring activities and products from the YES DAY BEAUTY brand.

Structure

1Introduction of two friends in NYC
2Scenes from a "YES DAY" event at Urban Outfitters
3Showcasing event activities and products
4Montage of NYC experiences

Original caption

yes day 🤝 new york a match made in heaven 💜🗽 still thinking about the best day with our favorite people. nyc, can we do it all over again?! ✨

More from @yesdayworld

Product placement

Urban Outfitters: APPEARS - a store where an event is held. Removing it would not change what happens in the video. YES DAY: ACTS - an event held at Urban Outfitters. Removing it would change what happens in the video. YES DAY: ACTS - a product line (hoodie) shown. Removing it would not change what happens in the video. YES DAY BEAUTY: ACTS - the creator's brand, mentioned in the bio. Removing it would change what happens in the video.

On-screen text

you & me New York, together?

Transcript

you and me New York, together? you and me New York, together? you and me New York, together? you and me New York, together? you and me New York, together? you and me New York, together? you and me New York, together? you and me New York, together? you and me New York, together? you and me New York, together? you and me New York, together? you and me New York, together?