let it all go

@yesdayworld

102.7K followers · usually 1.2K views a post

Views

40.8K

Likes

2.4K

Comments

42

Shares

31

SoundTikTok sound · original sound - yesdayworld

Promoted product

YES DAY

Clean, clinically tested skincare for teens & tweens (ages 10+). Gentle, barrier-supporting formulas safe for all skin types & tones—designed for healthy, hydrated skin.

6 videos

Why it worked

The video leverages a celebratory event atmosphere and visually appealing branding to create a sense of excitement and desirability around the "YES DAY" brand and its associated products.

Summary

The video showcases a "YES DAY" themed birthday party with various activities and attendees. It features a spinning wheel with prizes, people holding "YES DAY" branded bags, and a cotton candy machine, all contributing to a festive atmosphere.

Structure

1Introduction of the "YES DAY" theme and brand
2Attendees interacting with a prize wheel
3People receiving "YES DAY" branded bags
4Cotton candy being made

Original caption

13 candles, endless smiles & the sweetest birthday magic 💜✨ here’s to 13! 🎉 we were SO happy to be part of such a special night. everyone give the birthday girl @fayeknightlyplusmom some love! 💜🎂 and a big thank you to everyone who stopped by the YES DAY pop-up — we had the best time meeting you, celebrating with you & making sweet memories!

More from @yesdayworld

Product placement

YES DAY: This is a brand that sells beauty products. It ACTS as the brand being promoted in the video, with its logo and products visible. Removing it would change the video's focus. It appears on a wheel, on bags, and on product packaging. YES DAY BEAUTY: This is the creator's brand name. It ACTS as the identity of the creator. Removing it would change the video's context. It appears in the creator's handle and name. Urban Outfitters: This is a retailer. It APPEARS as a place where YES DAY products are sold. Removing it would not change the video's focus. Amazon: This is a retailer. It APPEARS as a place where YES DAY products are sold. Removing it would not change the video's focus. Maisonette: This is a retailer. It APPEARS as a place where YES DAY products are sold. Removing it would not change the video's focus. Linktree: This is a link aggregator. It APPEARS as a way to access the creator's other platforms. Removing it would not change the video's focus.