URBAN OUTFITTERS YES DAY

@yesdayworld

102.7K followers · usually 1.2K views a post

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28.8K

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497

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SoundTikTok sound · original sound - yesdayworld

Promoted product

YES DAY

Clean, clinically tested skincare for teens & tweens (ages 10+). Gentle, barrier-supporting formulas safe for all skin types & tones—designed for healthy, hydrated skin.

6 videos

Why it worked

The video leverages the excitement of a new retail partnership between a popular beauty brand and a well-known retailer, "Urban Outfitters." The visual focus on the products and the celebratory "YES DAY" messaging creates a sense of discovery and desirability for the consumer.

Summary

The video announces that the beauty brand "YES DAY" has arrived in Urban Outfitters stores. It shows various YES DAY products on display and being handled by people inside the store.

Structure

1Exterior shot of Urban Outfitters with "YES DAY" text overlay
2Interior shots of YES DAY products displayed in Urban Outfitters
3People interacting with and holding YES DAY products
4

Original caption

📣 attention, glow-getters… you can officially shop Yes Day IRL! 💜 our biggest YES yet. 🫧 WE’RE OFFICIALLY AT @Urban Outfitters 🛍️ our very FIRST retail partner… and one of our biggest YES moments yet. 💫 go find us in-store (or online!) and tag us when you do. we can’t wait to see your Yes Day hauls! 🩷

More from @yesdayworld

Product placement

Urban Outfitters: APPEARS - a store name and logo visible on the building and signage. Removing it would change what happens in the video as it identifies the location. YES DAY: ACTS - a brand name for beauty products. The products are shown and handled, and the brand name is on the packaging. Removing it would change what happens in the video as it identifies the product being sold.