He Could Be Rich

@moneymindnews_

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SoundTikTok sound · original sound - musicdud.e

Promoted product

Kevin MacLeod

Custom graph paper generators and royalty-free music.

Why it worked

The video taps into a sense of nostalgia and appreciation for a widely recognized but often uncredited artist. By revealing the potential financial power MacLeod holds and his choice to forgo it for artistic legacy, it creates a compelling narrative that resonates with viewers familiar with his work.

Summary

This video highlights Kevin MacLeod, a prolific musician who creates royalty-free music used in countless videos. Despite his potential to earn billions by charging royalties, he only asks for attribution, choosing to be a legend rather than solely focusing on wealth.

Structure

1Introduction to Kevin MacLeod and his music
2Explanation of his vast music production and royalty-free model
3Discussion of his estimated net worth and income sources
4The potential for him to revoke licenses and earn retroactively

Original caption

Kevin Macleod is a walking legend #money

More from @moneymindnews_

Product placement

Kevin MacLeod (musician): ACTS - produces royalty-free music that is used in videos. Removing him would mean his music is no longer available for use in videos, which would change what happens in the video. Incompetech (website/company): ACTS - provides royalty-free music. Removing it would mean the music is no longer available for use in videos, which would change what happens in the video.

On-screen text

He Could Be Rich You've heard these before. These are pretty popular and widely used in videos. You might not have heard these, but they're still used sometimes. Getting more niche now - these aren't in much media. You probably haven't heard these before. Forgotten to all but Kevin himself. THIS GUY COULD SNAP HIS FINGERS BILLIONAIRE, TO BE A LEGEND INSTEAD. KEVIN MACLEOD, AND IF YOU'VE EVER YOU'VE PROBABLY HEARD THIS GUY'S MUSIC. HE'S PRODUCED OVER 2000 SONGS COMPLETELY ROYALTY FREE YOUTUBE TO USE LIKE, YOU'VE PROBABLY HEARD THIS SONG BEFORE. AND THIS ONE, AND THIS ONE. NOW, ALMOST ALL THIS POSITION A ROYALTY ON EVERY SINGLE TIME THAT YOU USE THEIR MUSIC IN YOUR VIDEO, BUT THE ONLY THING THAT HE ASKS FOR IS ATTRIBUTION, WHICH MEANS THAT IN THE DESCRIPTION OF YOUR VIDEO. KEVIN MACLEOD HAS AN ESTIMATED NET WORTH OF AROUND $500,000 TO $2 MILLION. DESPITE HIS ROYALTY-FREE TRACKS LIKE "MONKEYS SPINNING MONKEYS" BEING STREAMED BILLIONS OF TIMES GLOBALLY, HE MAKES MOST OF HIS INCOME FROM DIRECT NO-ATTRIBUTION LICENSE FEES ON INCOMPETECH, CUSTOM FILM COMMISSIONS, DONATIONS RATHER THAN STANDARD MEDIA DOLLAR PERFORMANCE ROYALTIES. THAT'S IT. NOW, ESTIMATED NET WORTH OF BETWEEN 500K AND $2 MILLION. THING. IF HE HE COULD REVOKE THE LICENSES TO ALL THESE SONGS WHICH MEANS THAT HE MAKE MONEY ON EVERY SINGLE THAT WANTED TO USE HIS MUSIC. BUT HE COULD ALSO RETROACTIVELY COLLECT MONEY COUNTLESS VIDEOS THAT ALREADY HAVE HIS MUSIC ON YOUTUBE. DESPITE THE FACT MAKE HIM EXTREMELY RICH, HE REFUSES TO DO IT.

Transcript

This guy could snap his fingers and become a billionaire, but he chooses to be a legend instead. This is Kevin MacLeod, and if you've ever watched a YouTube video, you've probably heard this guy's music. He's produced over 2000 songs completely royalty free for YouTube to use. Like, you've probably heard this song before. And this one, and this one. Now, almost all other artists in this position would be getting a royalty on every single time that you use their music in your video. But the only thing that he asks for is attribution, which means that in the description of your video. Kevin MacLeod has an estimated net worth of around $500,000 to $2 million. Despite his royalty-free tracks like "Monkeys Spinning Monkeys" being streamed billions of times globally, he makes most of his income from direct no-attribution license fees on Incompetech, custom film commissions, donations rather than standard media dollar performance royalties. That's it. Now, estimated net worth of between 500k and $2 million. Thing. If he wanted to, he could revoke the licenses to all these songs. Which means that he make money on every single that wanted to use his music. But he could also retroactively collect money on countless videos that already have his music on YouTube. Despite the fact make him extremely rich, he refuses to do it.