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Hook
BIG NEWS GUYS! TikTok & I teamed up to level up your kitchen skills! Let's cook! 🍳
@jamieoliver
1.0M followers · usually 27.7K views a post
Views
8.0M
Likes
11.0K
Comments
299
Shares
306
Why it worked
The video leverages the popularity of Jamie Oliver and the reach of TikTok to promote a cooking series. The use of multiple creators and the promise of practical skills likely appeal to a broad audience interested in cooking.
Summary
Jamie Oliver announces a new cooking skills series presented by TikTok, featuring various creators. The series aims to teach viewers essential kitchen skills and will release new episodes throughout September.
Structure
- 1Introduction by Jamie Oliver
- 2Announcement of Jamie's Skills Series presented by TikTok
- 3Introduction of featured creators
- 4Promise of teaching essential kitchen skills
- 5Call to watch new episodes
Product placement
TikTok (ACTS - platform where the video is hosted and presented by, removing it would change the context of the video; APPEARS - logo appears on screen, removing it would not change the video content)
On-screen text
Jamie's
Skills
Series
Presented by
TikTok
Emily Gallagher
@maverickmother
Tyler Butt
@tylerbutt_eats
Zaynah Din
@zaynahbakes
Callum Doyle
@calcookz
exclusively on
TikTok
Original caption
BIG NEWS GUYS! TikTok & I teamed up to level up your kitchen skills! Let's cook! 🍳 Alongside some of your favourite creators, Jamie's Skills Series will bring cooking to life. Keep your eyes peeled for new episodes every Wednesday and Sunday throughout September. Big love, Jamie O x x #TheMainIngredient
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