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6.1Talking HeadCuriosity Gap hookLifestyle
Hook
SECRET SALTAIR EXFOLIATING BODY SPRAY?!
@chelsearlarson
56.7K followers · usually 6.4K views a post
Views
37.2K
Likes
980
Comments
35
Shares
19
View velocity
+6.8K views over 4.4d · ~1.6K/day · 5 observations
Promoted product
Saltair Exfoliating Body Spray
Why it worked
The video leverages curiosity and surprise by questioning the "secret" release of a new product, prompting viewers to engage and find out more.
Summary
The creator holds up a bottle of Saltair Exfoliating Body Spray and questions if the brand intended to release it. She then sprays it, seemingly surprised by the product.
Structure
- 1Introduction of Saltair Exfoliating Body Spray
- 2Creator questions the product's release
- 3Creator sprays the product
- 4Creator's surprised reaction
Product placement
Saltair Exfoliating Body Spray: ACTS - it is sprayed onto the creator's face and body, and the creator discusses its exfoliating properties. Removing it would change what happens in the video.
On-screen text
Original caption
@Saltair Body soooo did yall mean to drop this?? 👀🫢 #saltair #saltairbody #newproduct #bodycare
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