UM BYOMA... WHAT IS THIS?!

The video leverages the "unreleased product" angle, creating intrigue and anticipation among skincare enthusiasts. The creator's genuine surprise and excitement, combined with the visually appealing packaging, likely drove engagement.

The creator expresses surprise and excitement about an unreleased BYOMA skincare product, the LONGEVIT-8 Peptide Serum. The video focuses on the packaging and the anticipation of trying the new product.

BYOMA (brand name): appears on the product packaging. Removing it would change what happens in the video because it identifies the product. BYOMA LONGEVIT-8 PEPTIDE SERUM (product name): appears on the product packaging. Removing it would change what happens in the video because it identifies the product.