A FRIENDLY VISIT

@binge

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SoundTikTok sound · original sound - binge

View velocity

+3.2K views over 5.2d · ~621/day · 5 observations

Promoted product

BINGE

4 videos

Why it worked

The video leverages the popular "Schitt's Creek" IP and its well-known characters to create a short, engaging clip. The humor comes from Moira's signature backhanded compliments, making it relatable and shareable for fans of the show.

Summary

Moira Rose visits Stevie Budd, offering a backhanded compliment about Stevie's potential. Moira implies Stevie's life working at the motel front desk is not exciting, but then suggests Stevie needs a shock to her routine, referencing a loss.

Structure

1Moira arrives with a friendly, yet backhanded, greeting.
2Stevie questions Moira's presence.
3Moira explains her visit is to celebrate Stevie's award.
4Moira makes a comment about a 'loss' and Stevie's life.
5

Original caption

Moira - Queen of the backhanded compliment Stream Schitt's Creek now on BINGE #SchittsCreek

More from @binge

Product placement

BINGE (ACTS - streaming service, provides access to Schitt's Creek, removing it would change what happens in the video); Schitt's Creek (APPEARS - TV show, removing it would change what happens in the video)

Call to action

Stream Schitt's Creek now on BINGE

On-screen text

A FRIENDLY VISIT Stream Schitt's Creek now on BINGE Well, hello, you. Mrs Rose, what are you doing here? I thought you and I might celebrate your big award. Come in. Thank you. And I was made aware there was a loss, as well. Yeah. Turns out someone who's been working the front desk of a motel her whole life isn't exactly a turn on. I was speaking of his loss. Stevie, Stevie, underneath the brambly tartan blousant is a chrysalis just bursting with potential. Well, I'm glad somebody thinks so. Yes, perhaps she just needs a bit of a shock to her daily routine.

Transcript

Well, hello, you. Mrs Rose, what are you doing here? I thought you and I might celebrate your big award. Come in. Thank you. And I was made aware there was a loss, as well. Yeah. Turns out someone who's been working the front desk of a motel her whole life isn't exactly a turn on. I was speaking of his loss. Stevie, Stevie, underneath the brambly tartan blousant is a chrysalis just bursting with potential. Well, I'm glad somebody thinks so. Yes, perhaps she just needs a bit of a shock to her daily routine.