the high-protein dessert yogurt bowl you didn't know you needed this spooky szn ✨🧡🎃

@beam

39.8K followers · usually 3.8K views a post

Views

36.2K

Likes

531

Comments

5

Shares

23

SoundTikTok sound · Halloween ・ cute horror song

Promoted product

Beam Dream

Wellness, redefined. The highest-quality functional wellness products for better sleep, wellness, performance, and nutrition.

7 videos

Why it worked

The video leverages the popular "food ASMR" or "recipe ASMR" trend by focusing on the satisfying sounds and visuals of creating a dessert bowl. The use of seasonal pumpkin spice flavors and a festive pumpkin-shaped bowl taps into current trends and aesthetic preferences, making it highly shareable.

Summary

The video shows how to make a high-protein pumpkin spice yogurt dessert bowl. It features Fage BestSelf yogurt as the base, then adds Beam Dream pumpkin spice protein powder, Good & Gather granola, McCormick pumpkin pie spice, and Trader Joe's honey.

Structure

1Showcasing the pumpkin bowl and yogurt base
2Adding Beam Dream protein powder
3Adding granola
4Adding pumpkin pie spice

Original caption

your new pumpkin spice yogurt dessert bowl is here!! 😍✨🎃 #pumpkinseason #pumpkinspice #yogurtbowl #falldealsforyou #fall

More from @beam

Product placement

Fage BestSelf Lactose Free Yogurt: it ACTS - it is used as the base for a dessert bowl. Removing it would change what happens in the video. Beam Dream Pumpkin Spice: it ACTS - it is shown as an ingredient to be added to the yogurt bowl. Removing it would change what happens in the video. Good & Gather Pumpkin Granola: it ACTS - it is shown as an ingredient to be added to the yogurt bowl. Removing it would change what happens in the video. McCormick Pumpkin Pie Spice: it ACTS - it is shown as an ingredient to be added to the yogurt bowl. Removing it would change what happens in the video. Trader Joe's Multi-Floral and Clover Honey: it ACTS - it is shown as an ingredient to be added to the yogurt bowl. Removing it would change what happens in the video.