Salesman explains the "Restaurant Rule" that gets more customers

This is how empty. This is how you fill an empty restaurant. You seat the first two customers at the window. Never at the back because an empty restaurant stays empty. Nobody wants to be the only person in a room. It looks like a mistake and people walk past it all night. Two people at the window changes the whole street. Somebody by eating, isn't empty anymore. It's just quiet. Nobody wants to be first. Everybody's second. That's the entire difference and it costs you nothing but where you put a table. Most owners do the opposite. They put the early ones at the back out of the way because the front looks untidy and they want the room filled properly. So they hide the only proof they've got. They're sitting behind a wall where nobody outside can see a single one of them. Same thing happens in business. Who you already said yes and there's been a folder on your desk. Nobody walking them. Put your customers in the window. You've convinced the only thing anybody else. You've convinced anybody else.