Hook
Never tell a client how hard you worked for them. I know why you do it. You stayed up half the night. You handled pressure. Some part of you wants them to know what it cost you. So you say, "We worked day and night. We barely slept." This was difficult. You think it shows dedication, but the client may hear something else. They don't hear "Wow, they care so much." They hear "Were they even in control?" The moment your work starts sounding painful, the client starts feeling nervous. The best people never make the client feel the panic behind the work. They deliver calmly. Like they've handled this a hundred times before. Same pressure, same late nights, same effort. But it sounds like they're drowning. Like the other sounds like they've done this in their sleep. Ha. Clients don't hire the one who's drowning. They hire the one who makes it look easy.
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