Never tell a client how hard you worked

@pr0ject47

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Why it worked

The video offers a counter-intuitive but practical piece of advice for service providers, framed in a relatable way. The speaker's confident delivery and the concise message make it easily digestible and shareable.

Summary

The speaker advises against telling clients how hard you worked, as it can make them feel nervous about your control and competence. Instead, clients are more impressed by professionals who make difficult tasks look easy and handled with calm expertise.

Structure

1Don't tell clients how hard you worked
2It makes them feel nervous about your control
3Clients want to see calm expertise, not struggle
4Make the work look easy

On-screen text

Never tell a client how hard you worked

Transcript

Never tell a client how hard you worked for them. I know why you do it. You stayed up half the night. You handled pressure. Some part of you wants them to know what it cost you. So you say, "We worked day and night. We barely slept." This was difficult. You think it shows dedication, but the client may hear something else. They don't hear "Wow, they care so much." They hear "Were they even in control?" The moment your work starts sounding painful, the client starts feeling nervous. The best people never make the client feel the panic behind the work. They deliver calmly. Like they've handled this a hundred times before. Same pressure, same late nights, same effort. But it sounds like they're drowning. Like the other sounds like they've done this in their sleep. Ha. Clients don't hire the one who's drowning. They hire the one who makes it look easy.