@pr0ject47 — 15x breakout

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Your free consultation is why they never buy

@pr0ject47

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Why it worked

The video provides a counter-intuitive but relatable business insight that challenges conventional wisdom. By framing free advice as a detriment to sales, it offers a thought-provoking perspective that resonates with business owners and consultants.

Summary

The video explains that offering free consultations with detailed solutions can backfire, as clients may take the advice and implement it themselves, negating the need to hire the consultant. The speaker suggests a shift to highlighting the problem's cost rather than providing immediate solutions.

Structure

1Free consultations are counterproductive
2Clients take free advice and leave
3The consultant gives away their value
4Shift to diagnosing problems, not solving them
5Highlight the cost of the problem

On-screen text

Your free consultation is why they never buy

Transcript

Your free consultation is the reason people don't buy from you. I know it feels like the right thing to do. They get on a call, you give them your best ideas, you tell them what to fix, exactly what to fix. You think now they'll see how good I am and they'll want to work with me. But watch what really happens. You just handed them the answer for free. So now there's no reason to pay you. They take your plan, walk away, and think maybe I can just do this myself. You didn't show them you didn't show them your value. You gave away the one thing they were supposed to pay for. So here's what I changed. On that first call, I don't tell them how to fix it. I tell them what's wrong. I help them feel how much this problem is costing them every single month. That free advice felt to them, it was the whole meal. No wonder they never came back hungry.