bruh...since WHEN???

@linds.cooks

6.5K followers · usually 4.0K views a post

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SoundTikTok sound · original sound - linds.cooks

Promoted product

Miso

Miso: Book quality services — Free · Designed for iPad. Not verified for macOS.

11 videos

Why it worked

The video leverages a relatable "shocked" reaction to a useful feature (recipe import) within a popular app, making the app's utility immediately apparent and intriguing to viewers interested in cooking and organization.

Summary

The creator reacts with surprise to a recipe being imported into the Miso app. The video then shows the process of importing a "Easy vampire cheesecake cookie recipe" into the app, highlighting the ingredients and instructions.

Structure

1Creator expresses surprise
2Video shows recipe being made
3Recipe is imported into Miso app
4Recipe details are displayed in Miso
5

Original caption

just in time for spooky season too!! #recipes #mealplan #CookingHacks #recipehack #miso

More from @linds.cooks

Product placement

365 Organic Vanilla Extract: it is used as an ingredient in a recipe. Removing it would change the recipe. Miso: it is an app used to import and organize recipes. Removing it would prevent the recipe from being imported and organized. Wiltons: it is a brand of baking supplies, specifically red food coloring. Removing it would change the recipe.