@thebrandblueprint — 7x breakout selling David Protein Canned Cod

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Ummm is David okay?

@thebrandblueprint

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David Protein Canned Cod

Why it worked

The video likely performed well due to its humorous and relatable comparison of a food product launch to a high-profile tech event, creating a sense of novelty and intrigue. The "genius marketing" angle and the focus on a unique product (canned cod) also contribute to its shareability.

Summary

This video discusses David Protein's unique marketing strategy for their canned cod product, which mimics tech product launches with a Steve Jobs-esque presentation and NYC billboards. The strategy aims to highlight the product's high protein and low-calorie content, contrasting it with typical protein bars.

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Transcript, structure and on-screen text

6 beats, a 270-word transcript and 97 lines of on-screen text — the parts you need to write your own version.

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Original caption

Is David Protein okay? They just launched canned cod like it was the new iPhone release: a full keynote, NYC billboards, and their founder Peter announcing “Cod 2.0” like Steve Jobs. It’s funny, but it’s actually genius marketing. David isn’t trying to be just another protein bar company. They’re trying to own one simple idea: the most protein for the fewest calories. Last year, David found that boiled cod was even more protein-dense than their Gold Bar… so they launched it. Cod 1.0 was weird, memorable, and perfectly on brand, but not exactly portable. So enter Cod 2.0: 18g of protein, 70 calories, shelf-stable, and made to go. David is using products as marketing and honestly it works. What do you think of the strategy? #marketing #apple #david #davidprotein