Livin back

@dana.litz

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SoundTikTok sound · original sound - dana.litz

View velocity

+57.8K views over 4.3d · ~13.6K/day · 5 observations

Promoted product

Primal Kitchen

Our line of sauces, condiments, and pantry staples was made using ingredients with integrity and without high fructose corn syrup, gluten, soy, or canola oils.

Why it worked

The video uses humor and relatable content about shared living and meal prepping to engage viewers. The "boypartment" concept and the interactions between the roommates create a lighthearted and entertaining dynamic, making the product placement feel natural and integrated into the daily life of the creators.

Summary

Two roommates are preparing meals for the week, making chia pudding and buffalo chicken egg salad. They sample the chia pudding and then assemble the buffalo chicken egg salad using Primal Kitchen sauce, which they store in the refrigerator.

Structure

1Introduction to living situation and meal prep mission
2Making chia pudding
3Making buffalo chicken egg salad
4Sampling chia pudding

Original caption

How meal prep goes with da boys 🍳 @Primal Kitchen Foods these boys need you (aka I need you, their dressings scare me) @Baked by Melissa obsessed with your chia pudding recipe #mealprep #boypartment #20s

More from @dana.litz

Product placement

Primal Kitchen Foods: it ACTS as a sauce used to prepare a meal. Removing it would change the meal preparation. Baked by Melissa: it ACTS as a recipe source for chia pudding. Removing it would change the recipe source. Primal Kitchen: it ACTS as a sauce used to prepare a meal. Removing it would change the meal preparation.

On-screen text

Livin back what it's like: Living in a boypartment in your 20s with low like crazy number hello process the mission: MEAL PREP WITH US the ahead prepping Chia Pudding by Melissa some seed Buff Chick Egg Salad chicken egg high calories lapse time fact off finger Exclusive boy #1 interview honest living miserable crises aside awesome SO like but brother lapse answers answer catch up wake up boo chia pudding Strawberry banana raspberry clutch delicious fire pregnant hold Bros grieving different Breathe different really insane the one refreshing like oh extremely fiber colon about boy good was close I with meal which eggs and sauce Primal Kitchen Ilysm me good put boop boop good things sorry microphone wow it pink Stay Tuned we'll see ya in the next episode oh ooh

Transcript

Livin back what it's like: Living in a boypartment in your 20s with low like crazy number boy number one hello We're in the process the mission: MEAL PREP WITH US the week ahead prepping Chia Pudding by Melissa some seed Buff Chick Egg Salad chicken egg high calories rip nail off finger lapse time Exclusive boy #1 interview Be honest living not miserable crises aside awesome so like but brother lapse answers answer catch up wake up boo chia pudding Strawberry banana raspberry clutch delicious fire pregnant hold Bros grieving different Breathe different really insane the one refreshing like oh extremely fiber colon about boy good was close I with meal which eggs and sauce Primal Kitchen Ilysm me good put boop boop good things sorry microphone wow it pink Stay Tuned we'll see ya in the next episode oh ooh