We did a brand-concealed taste test of 27 plain cottage cheeses.

@wirecutter

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Promoted product

cottage cheese

Why it worked

The video leverages a relatable "blind taste test" format to create intrigue and provide genuine product recommendations. By focusing on specific sensory details like texture and flavor, it offers valuable information to viewers interested in cottage cheese.

Summary

This video reviews five different brands of cottage cheese after a blind taste test of 27 varieties. It highlights the creamy texture, tangy flavor, and versatility of Good Culture, Friendship Dairies, and Aldi Friendly Farms cottage cheeses.

Structure

1Introduction to the cottage cheese taste test
2Review of Good Culture cottage cheese
3Review of Friendship Dairies cottage cheese
4Review of Aldi Friendly Farms cottage cheese
5Conclusion on cottage cheese preferences

Product placement

Good Culture cottage cheese ACTS - it is shown, described, and tasted, and its qualities are discussed. Removing it would change the video. Friendship Dairies cottage cheese ACTS - it is shown, described, and tasted, and its qualities are discussed. Removing it would change the video. Aldi Friendly Farms cottage cheese ACTS - it is shown, described, and tasted, and its qualities are discussed. Removing it would change the video. Wirecutter APPEARS - it is a brand name on screen and in the creator's handle/name, but it is not a product being sold or demonstrated. Removing it would not change what happens in the video.

Original caption

Not all cottage cheese is created equal. Some kinds deserve its long-standing reputation as a bland, clumpy, good-for-you food. We tasted 27 tubs of small-curd cottage cheese and found five that are creamy, tangy, and utterly craveable. Read more about our favorites at the link in bio. #tastetest #cottagecheese #productreview

More from @wirecutter

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Transcript

We did a brand-concealed taste test of 27 plain cottage cheeses. We did a brand-concealed taste test of 27 plain cottage cheeses. We did a brand-concealed taste test of 27 plain cottage cheeses. and found five that we really love, and found five that we really love, and found five that we really love, Good Culture was a very clear standout from our taste test. Good Culture was a very clear standout from our taste test. Good Culture was a very clear standout from our taste test. Good Culture was a very clear standout from our taste test. Good Culture was a very clear standout from our taste test. Good Culture was a very clear standout from our taste test. It's super, super creamy. It's super, super creamy. There's a nice little tang to it, There's a nice little tang to it, a really amazing texture a really amazing texture and a great level of salt. and a great level of salt. Friendship Dairies' cottage cheeses are really versatile Friendship Dairies' cottage cheeses are really versatile because it has such a lovely pure milky flavor. because it has such a lovely pure milky flavor. We also love the texture of this cottage cheese. We also love the texture of this cottage cheese. It's a little bit drier, almost reminiscent of ricotta. It's a little bit drier, almost reminiscent of ricotta. It'd be really great for recipes where you want to incorporate cottage cheese, but you don't want to add a lot of moisture. It'd be really great for recipes where you want to incorporate cottage cheese, but you don't want to add a lot of moisture. Aldi's cottage cheese is pretty mellow. Aldi's cottage cheese is pretty mellow. It's a pretty nice blank canvas, It's a pretty nice blank canvas, It's also the least expensive of all of our recommendations. It's also the least expensive of all of our recommendations. The curds are a little bit bigger. The curds are a little bit bigger. The dressing also is a little bit looser, which might turn off some people who have historically not liked cottage cheese. The dressing also is a little bit looser, which might turn off some people who have historically not liked cottage cheese. But, again, the people in our panel who like cottage cheese were fans of this one. But, again, the people in our panel who like cottage cheese were fans of this one.