Sorry, WE Still Don't Recommend Clausen Pickles

@wirecutter

183.6K followers · usually 20.3K views a post

Views

382.2K

Likes

33.4K

Comments

1.1K

Shares

1.4K

SoundTikTok sound · original sound - wirecutter

View velocity

+9.4K views over 4.4d · ~2.2K/day · 4 observations

Promoted product

Bubbles Pickles

Why it worked

The video leverages viewer engagement and controversy by revisiting a previous negative review based on audience feedback. This creates a sense of community and addresses audience concerns directly, making the content more relatable and shareable.

Summary

The video revisits a pickle taste test after receiving backlash for not recommending Clausen pickles. While they found Ba-Tampte pickles to be good, they ultimately stick by their top pick, Bubbles pickles, and reiterate their disappointment with Clausen pickles.

Structure

1Introduction: Re-evaluating Clausen pickles due to viewer feedback.
2Reviewing Ba-Tampte pickles and explaining their initial exclusion.
3Describing the negative experience with Clausen pickles in two separate tests.
4Comparing Ba-Tampte to the top pick, Bubbles pickles.
5

Original caption

We said what we said! (*cuts hair, changes name, moves abroad*) All the best pickles are at the link in bio. #claussens #bubbies #pickles #tastetest

More from @wirecutter

Product placement

Clausen Pickles: ACTS - The video reviews and discusses the taste and texture of Clausen pickles. Removing the name would change the subject of the video. Clausen Pickles Official: APPEARS - Tagged in comments, but not directly interacted with. Removing it would not change what happens in the video. Ba-Tampte Pickles: ACTS - The video reviews and discusses the taste and texture of Ba-Tampte pickles. Removing the name would change the subject of the video. Bubbles Pickles: ACTS - Mentioned as the top pick, implying a review or comparison. Removing the name would change the subject of the video. Wirecutter: APPEARS - Appears as a logo and on-screen text identifying the creator and their publication. Removing it would not change what happens in the video.

Call to action

All the best pickles are at the link in bio.

On-screen text

Sorry, WE Still Don't Recommend Clausen Pickles Everyone has their own favorite pickle. Maki Yazawa WRITER AT WIRECUTTER They're not afraid to tell you that. Wirecutter The Best Pickles By Maki Yazawa I wrote a pickle guide where we tasted 47 different pickles. I wrote a pickle guide where we tasted 47 different pickles. People were seriously upset that we did not like Clausen pickles BIG pickle is SNUBBING Clausen this is INSANITY Clausen's all day! Always crunchy! CLAUSSENS are #1 in my book. Once more why are we leaving out the goat @claussenpicklesofficial !?!? Clausen Nation rise up NO @claussenpicklesofficial ????? @claussenpicklesofficial is the only answer. If it ain't Ba-Tampte, FOGEDABOUDIT! Ba Tampte or bust, baby! You missed BaTemptre! They are the best! We don't normally redo testing, we're very confident in our recommendations. But since everyone was really riled up, we decided to give them another shot. So the first time around, Clausen just was kind of leathery, a little bit boring. The flavors were muted and it just fell flat overall. The second time we were equally disappointed. I'm so sorry, but they were super leathery. The brine just didn't taste great. And I don't know, it's just not, it's not good. Ba-Tampte pickles are harder to find nationwide, so that's why we didn't include them in the first round. We actually really liked them. But we didn't like them as much as our top pick, Bubbles. So we're sticking by our picks.

Transcript

Everyone has their own favorite pickle. They're not afraid to tell you that. I wrote a pickle guide where we tasted 47 different pickles. People were seriously upset that we did not like Clausen pickles BIG pickle is SNUBBING Clausen this is INSANITY Clausen's all day! Always crunchy! CLAUSSENS are #1 in my book. Once more why are we leaving out the goat @claussenpicklesofficial !?!? Clausen Nation rise up NO @claussenpicklesofficial ????? @claussenpicklesofficial is the only answer. that we did not like Clausen pickles If it ain't Ba-Tampte, FOGEDABOUDIT! Ba Tampte or bust, baby! You missed BaTemptre! They are the best! We don't normally redo testing, we're very confident in our recommendations. But since everyone was really riled up, we decided to give them another shot. So the first time around, Clausen just was kind of leathery, a little bit boring. The flavors were muted and it just fell flat overall. The second time we were equally disappointed. I'm so sorry, but they were super leathery. The brine just didn't taste great. And I don't know, it's just not, it's not good. Ba-Tampte pickles are harder to find nationwide, so that's why we didn't include them in the first round. We actually really liked them. But we didn't like them as much as our top pick, Bubbles. So we're sticking by our picks.