@wirecutter — 5x breakout

Loading video…

Gen AI Ruined Smart Speakers

@wirecutter

183.6K followers · usually 20.3K views a post

Views

94.1K

Likes

6.0K

Comments

234

458

View velocity

+1.2K views over 4.4d · ~283/day · 4 observations

Promoted product

Google AI

Why it worked

The video uses a relatable and humorous demonstration of a malfunctioning smart speaker to highlight a common frustration with AI technology, making the critique engaging and shareable.

Summary

The video critiques how generative AI has negatively impacted smart speakers, making them worse assistants despite improvements in conversational abilities. It highlights the frustration of paying a premium for half-baked AI products.

Structure

1Introduction of the problem: Gen AI ruined smart speakers.
2Demonstration of a glitchy interaction with a smart speaker.
3Critique of AI's impact on smart speaker functionality.
4Call to action to read the full article via the link in bio.

Product placement

Google AI (Google's AI technology, it is spoken about and implied to be the subject of the video's criticism; removing it would change the video's topic) Google (the company, it is spoken about and implied to be the subject of the video's criticism; removing it would change the video's topic) Wirecutter (the creator's brand, it appears as a watermark and on-screen text; removing it would not change the video's topic) NYT Wirecutter (the creator's brand, it appears as a watermark and on-screen text; removing it would not change the video's topic)

Call to action

Check out the link in bio for the full article.

Original caption

"A smart speaker’s job isn’t to be a chatty companion — it’s to be a competent assistant," writes Rachel Cericola. "AI has improved on the former, but made the latter worse.” Making big promises and releasing a product that’s half-baked (and charging users a premium for it) is too common these days, and buyers shouldn’t have to put up with it. Rachel airs her grievances with gen AI in smart speakers at the link in bio. #SmartHome #GoogleAI #SmartSpeakers