WIRE CUTTER TASTE TEST We Taste-Tested Groceries from IKEA

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Promoted product

IKEA groceries

Why it worked

The video taps into the novelty of IKEA's food offerings, which are often overlooked compared to their furniture. The creator's genuine reactions and clear descriptions make the taste test engaging and relatable, encouraging viewers to explore IKEA's grocery section.

Summary

A Wirecutter writer taste-tests a variety of IKEA groceries, from Swedish meatballs and mashed potatoes to Daim bars and princess cake. While many savory items were surprisingly good, some of the desserts were disappointing.

Structure

1Introduction to IKEA groceries taste test
2Reviewing savory items like Daim, herring, and mashed potatoes
3Reviewing Swedish meatballs and chicken meatballs
4Reviewing desserts, including the princess cake
5Conclusion on what made the cut

Original caption

We dove into IKEA’s grocery section and tried everything we could get our hands on — from iconic staples like its Swedish meatballs to lesser-known items like pickled herring. At the link in bio, see the 18 surprisingly delicious things that we’d go out of our way for. #IKEA #meatballs #tastetest #productreview

More from @wirecutter

Product placement

IKEA: APPEARS - a store logo appears on screen. Removing it would not change what happens in the video. Wirecutter: APPEARS - a brand name appears on screen as the publisher of the content. Removing it would not change what happens in the video. Daim: ACTS - a chocolate bar is shown and discussed. Removing it would change what happens in the video. Husmans Rosti: ACTS - a frozen food item is shown and discussed. Removing it would change what happens in the video. Allemansrätten Mashed Potatoes: ACTS - a frozen food item is shown, prepared, and discussed. Removing it would change what happens in the video. Huvudroll Meatballs: ACTS - a frozen food item is shown and discussed. Removing it would change what happens in the video. Frodinge Princess Cake: ACTS - a cake is shown and discussed. Removing it would change what happens in the video.

Call to action

See all the foods we tried from IKEA on Wirecutter.

On-screen text

WIRE CUTTER TASTE TEST We Taste-Tested Groceries from IKEA We tried over 30 foods you can only buy at an IKEA. Lesley Stockton WRITER AT WIRECUTTER It's called Daim. Herring in mustard sauce. We'll see. Swedish call it a rosti. Here it's a Gånglåt. Wirecutter never makes -sponsored recommendations. After we tasted everything, the savory foods actually did a lot better than the desserts. Allemansrätten Mashed Potatoes This is quite possibly one of the best convenience products I've used in a very long time. They're instant mashed potatoes. Frozen potato rods They taste way better than those boxed flakes. No lumps. Silky, not gluey. These are quite delicious and I am not ashamed. The most famous thing: the Swedish meatballs. Huvudroll Meatballs I'm not that much of a meatball girl. However, if you put these in front of me, I would eat them. They are delicious. If you cook them in the oven, really nice thin, crispy crust. But if you cook them in a pan, they get a really crispy crust and still just as juicy in the center. And the same goes for the chicken version. They don't have the princess cake. [Gasps] We went back a second time. This cake rocks. Frodinge Princess Cake It's so fluffy, and airy, and ethereal - all the wonderful things. With a couple of exceptions, the sweets were kind of disappointing, including the mini versions of [The] cake isn't as, like, fluffy. They are also, for some reason, garnished with a chocolate drizzle which, like, what's that doing here? See what made the cut and didn't (sorry, plant balls) on Wirecutter. See all the foods we tried from IKEA on Wirecutter.

Transcript

We tried over 30 foods you can only buy at an IKEA. It's called Daim. Herring in mustard sauce. We'll see. Swedish call it a rosti. Here it's a Gånglåt. Wirecutter never makes sponsored recommendations. After we tasted everything, the savory foods actually did a lot better than the desserts. Allemansrätten Mashed Potatoes This is quite possibly one of the best convenience products I've used in a very long time. They're instant mashed potatoes. They taste way better than those boxed flakes. No lumps. Silky, not gluey. These are quite delicious and I am not ashamed. The most famous thing: the Swedish meatballs. Huvudroll Meatballs I'm not that much of a meatball girl. However, if you put these in front of me, I would eat them. They are delicious. If you cook them in the oven, really nice thin, crispy crust. But if you cook them in a pan, they get a really crispy crust and still just as juicy in the center. And the same goes for the chicken version. They don't have the princess cake. [Gasps] We went back a second time. This cake rocks. Frodinge Princess Cake It's so fluffy, and airy, and ethereal - all the wonderful things. With a couple of exceptions, the sweets were kind of disappointing, including the mini versions of [The] cake isn't as, like, fluffy. They are also, for some reason, garnished with a chocolate drizzle which, like, what's that doing here? See what made the cut and didn't (sorry, plant balls) on Wirecutter. See all the foods we tried from IKEA on Wirecutter.