FIRST IMPRESSIONS This $2,000 Closet Claims to Steam and Deodorize Clothes. It Didn't.

@wirecutter

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SoundTikTok sound · original sound - wirecutter

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+105.4K views over 4.4d · ~24.1K/day · 4 observations

Promoted product

LG Styler

Why it worked

The video taps into a common desire for convenient garment care and the frustration of expensive dry cleaning. By highlighting a high-priced product that fails to meet expectations, it creates relatable disappointment and intrigue, encouraging viewers to watch for the full review and potential solutions.

Summary

The video reviews the LG Styler, a $2,000 steam closet, and finds that it fails to deliver on its promises of drying, de-wrinkling, and deodorizing clothes. The creator expresses disappointment after testing its capabilities on various garments.

Structure

1Introduction of the LG Styler and its claims
2Creator's initial excitement and need for such a product
3Testing the Styler's wrinkle removal capabilities
4Testing the Styler's deodorizing capabilities
5

Original caption

This futuristic steam closet broke our hearts 💔 Read all about it at the link in bio. #steamcloset #producttesting #laundryday

More from @wirecutter

Product placement

LG Styler: This is a steam closet that claims to dry, remove moderate wrinkles, and deodorize clothes. It is ACTS, as its interface is operated and it generates a visible result (or fails to). Removing it would change what happens in the video. It is the subject of the video. Wirecutter: This is a publication that tests products. It APPEARS as the creator's affiliation and is not essential to the video's content. Removing it would not change what happens in the video.

Call to action

Read all about it at the link in bio.

On-screen text

FIRST IMPRESSIONS This $2,000 Closet Claims to Steam and Deodorize Clothes. It Didn't. Andrea Barnes WRITER AT WIRECUTTER Before After 3 hours later... Still stinky :(

Transcript

So this $2,000 steam closet is supposed to dry, remove moderate wrinkles, and deodorize. And it didn't deliver on any of it. When I tell you that the LG Styler sounded like the answer to all of my dreams, it is not an exaggeration. Despite doing a lot of laundry at home, I still have a fair amount of dry cleaning. Being able to clean things like suits and silk blazers and cashmere sweaters at home would be awesome. Everything about this futuristic steam closet was disappointing. I tested how it removes wrinkles from really wrinkly things to mildly wrinkly things, and it didn't really improve anything. I also tested its deodorizing capabilities, which each cycle that we put it through to deodorize, it didn't get any better.