Why it worked
The video taps into the curiosity surrounding new app features and the popular trend of "stealing" or replicating celebrity makeup looks, providing a direct and useful solution for viewers interested in beauty.
Summary
The creator is surprised by a new TikTok feature that identifies makeup products from a video. They use the feature to "steal" a makeup look and discover the products used, which are then listed on screen.
Structure
- 1Creator expresses surprise at a TikTok update
- 2Creator uses the new feature to analyze a makeup look
- 3The app identifies and lists the makeup products used
- 4Creator scrolls through the list of products
Product placement
TikTok (app): appears as a watermark and the platform on which the video is viewed. Removing it would change the context of the video.
Prettier (app): Acts - its interface is operated to identify makeup products from a look. Removing it would change what happens in the video.
Charlotte Tilbury Hollywood Flawless Filter (makeup product): Acts - its interface is operated to identify makeup products from a look. Removing it would change what happens in the video.
Estee Lauder Double Wear Stay-In-Place Foundation (makeup product): Acts - its interface is operated to identify makeup products from a look. Removing it would change what happens in the video.
Tarte Shape Tape Concealer (makeup product): Acts - its interface is operated to identify makeup products from a look. Removing it would change what happens in the video.
Benefit Cosmetics Hoola Bronzer (makeup product): Acts - its interface is operated to identify makeup products from a look. Removing it would change what happens in the video.
Patrick Ta Major Headliner Double-Take Creme & Powder Contour Duo (makeup product): Acts - its interface is operated to identify makeup products from a look. Removing it would change what happens in the video.
Huda Beauty The Nude Obsessions Palette (makeup product): Acts - its interface is operated to identify makeup products from a look. Removing it would change what happens in the video.
Lancôme Lash Idôle Lifting & Volumizing Mascara (makeup product): Acts - its interface is operated to identify makeup products from a look. Removing it would change what happens in the video.
MAC Lip Pencil (makeup product): Acts - its interface is operated to identify makeup products from a look. Removing it would change what happens in the video.
Charlotte Tilbury Matte Revolution Lipstick (makeup product): Acts - its interface is operated to identify makeup products from a look. Removing it would change what happens in the video.
Fenty Beauty Gloss Bomb (makeup product): Acts - its interface is operated to identify makeup products from a look. Removing it would change what happens in the video.