yall this tiktok update is insane

@s.ummerspretty

6.7K followers · usually 25.4K views a post

Views

793.8K

Likes

46.3K

Comments

57

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35.5K

SoundTikTok sound · TALKING BODY - REMIX

View velocity

+15.1K views over 6.2d · ~2.5K/day · 6 observations

Promoted product

Prettier

Glow Up Instantly — Designed to help you look and feel your best.

10 videos

Why it worked

The video leverages a trending platform (TikTok) and a popular interest (makeup tutorials) to showcase a novel app feature. By demonstrating a practical use case that solves a common user desire (identifying makeup products), it creates immediate value and intrigue.

Summary

The video showcases a new TikTok update called "Prettier" which allows users to scan a video and identify the makeup products used in a look. The creator demonstrates how the app works by scanning a TikTok video and listing the specific products used for the "Soft Girl" makeup style.

Structure

1Introduction to the "insane" TikTok update
2Demonstration of the Prettier app scanning a TikTok video
3Listing of makeup products for the "Soft Girl" look
4App identifies specific products like NARS foundation and Tarte concealer

Original caption

its sooo cool wtf 😭😭 app is called prettier btw!! #tips #makeup #skincare #beauty #viral

More from @s.ummerspretty

Product placement

Prettier (app): Acts - it is used to scan a TikTok video and identify the makeup products used in the look. Removing it would change what happens in the video. TikTok (app): Appears - it is the platform on which the video is being viewed and demonstrated. Removing it would change what happens in the video. NARS (brand): Acts - its Light Reflecting Advanced Skincare Foundation is listed as a product for the 'Soft Girl' look. Removing it would change what happens in the video. Tarte (brand): Acts - its Shape Tape Concealer is listed as a product for the 'Soft Girl' look. Removing it would change what happens in the video. Rare Beauty (brand): Acts - its Stay Vulnerable Glossy Lip Balm is listed as a product for the 'Soft Girl' look. Removing it would change what happens in the video. Anastasia Beverly Hills (brand): Acts - its Brow Wiz is listed as a product for the 'Soft Girl' look. Removing it would change what happens in the video. MAC (brand): Acts - its Prep + Prime Fix+ is listed as a product for the 'Soft Girl' look. Removing it would change what happens in the video.