9+ years of makeup and i just found out about this NOW?????

@s.ummerspretty

6.7K followers · usually 25.4K views a post

Views

581.9K

Likes

36.8K

Comments

26

Shares

5.2K

SoundTikTok sound · original sound - ninif1les

View velocity

+63.7K views over 6.2d · ~10.3K/day · 6 observations

Promoted product

Prettier

Glow Up Instantly — Designed to help you look and feel your best.

10 videos

Why it worked

The video leverages a relatable "aha!" moment for makeup enthusiasts, highlighting a tool that simplifies product discovery and routine analysis, making it highly shareable within the beauty community.

Summary

The creator expresses surprise at discovering the Prettier app after years of using makeup. The video then shows the app in action, identifying makeup products and routines from a video of Hailey Bieber, demonstrating its functionality.

Structure

1Creator expresses shock at discovering a new makeup app.
2Video shows the Prettier app interface.
3App identifies makeup products from a video.
4App displays a list of products used in a makeup look.
5

Original caption

such a game changer fr 😫 app is called prettier!! #tips #makeup #skincare #beauty #viral

More from @s.ummerspretty

Product placement

Prettier (app): Acts - it identifies makeup products and routines from images and videos. Removing it would change what happens in the video. TikTok (app): Appears - it is the platform where the video is hosted. Removing it would not change what happens in the video.