omg i love the new tiktok update

@s.ummerspretty

9.0K followers · usually 17.3K views a post

Views

2.6M

Likes

180.6K

Comments

203

Shares

55.2K

SoundTikTok sound · BFF4L

Promoted product

Prettier

Glow Up Instantly — Designed to help you look and feel your best.

13 videos

Why it worked

The video leverages the popularity of TikTok and the desire for beauty-related content by demonstrating a novel app that simplifies makeup discovery. The "soft sell" approach, where the product's utility is shown rather than explicitly pitched, makes it feel more organic and trustworthy.

Summary

The video showcases a new app called "Prettier" that analyzes makeup looks from TikTok videos and identifies the products used. The creator expresses excitement about the app's functionality, demonstrating how it can break down a makeup routine into specific products.

Structure

1User expresses excitement about a TikTok update.
2User shows a TikTok video on their phone.
3User opens the "Prettier" app.
4The app analyzes a makeup look from the TikTok video.

Original caption

im obsessedd 😭😭 app is called prettier btw! #tips #makeup #skincare #beauty #viral

More from @s.ummerspretty

Product placement

TikTok (app): A social media platform for sharing videos. It merely appears as the platform on which the user is interacting. Removing it would change the context of the video but not the core action. Prettier (app): An app that analyzes makeup looks and identifies products. It acts by scanning a makeup look and providing product recommendations. Removing it would fundamentally change the video's purpose. Estee Lauder Double Wear Stay-in-Place Makeup (foundation): A makeup product. It is listed as a product for a specific makeup look. Removing it would change the details of the look but not the core function of the app. Laura Mercier Translucent Loose Setting Powder (setting powder): A makeup product. It is listed as a product for a specific makeup look. Removing it would change the details of the look but not the core function of the app. Fenty Beauty Match Stix Matte Skinstick (skinstick): A makeup product. It is listed as a product for a specific makeup look. Removing it would change the details of the look but not the core function of the app. Rare Beauty Soft Pinch Liquid Blush (liquid blush): A makeup product. It is listed as a product for a specific makeup look. Removing it would change the details of the look but not the core function of the app.