this tiktok update is so cool omg

@s.ummerspretty

6.7K followers · usually 25.4K views a post

Views

1.2M

Likes

55.2K

Comments

161

Shares

38.9K

SoundTikTok sound · Just A Girl

View velocity

+77.7K views over 6.2d · ~12.6K/day · 6 observations

Promoted product

Prettier

Glow Up Instantly — Designed to help you look and feel your best.

10 videos

Why it worked

The video leverages a trending topic (TikTok updates) and a visually appealing demonstration of a beauty app, appealing to a target audience interested in makeup and skincare.

Summary

The video showcases a new app called Prettier, which allows users to find makeup products for specific looks. The creator demonstrates how to use the app to find products for a 'Soft girl' makeup look, listing several beauty products.

Structure

1Creator expresses excitement about a TikTok update.
2Creator shows the Prettier app on their phone.
3Creator navigates through makeup looks within the app.
4Creator displays the products associated with a 'Soft girl' makeup look.
5

Original caption

wtfff 😭😭 app is called prettier! #tips #makeup #skincare #beauty #GlowUp

More from @s.ummerspretty

Product placement

Prettier (app): Acts - its interface is operated to show makeup looks and products. Removing it would change what happens in the video. Glossier Perfecting Skin Tint (makeup product): Appears - listed as a product for a makeup look. Removing it would not change what happens in the video. NARS Radiant Creamy Concealer (makeup product): Appears - listed as a product for a makeup look. Removing it would not change what happens in the video. Anastasia Beverly Hills Brow Wiz (makeup product): Appears - listed as a product for a makeup look. Removing it would not change what happens in the video. Ilia Beauty Soft Pinch Liquid Blush (makeup product): Appears - listed as a product for a makeup look. Removing it would not change what happens in the video. Charlotte Tilbury Matte Revolution Lipstick (makeup product): Appears - listed as a product for a makeup look. Removing it would not change what happens in the video. Fenty Beauty Gloss Bomb Universal Lip Luminizer (makeup product): Appears - listed as a product for a makeup look. Removing it would not change what happens in the video.