The video succeeds by tapping into a highly relatable, low-stakes social behavior that almost every active user of the platform has experienced.
Summary
The creator makes a joke about the shared experience of friends sending each other the same TikTok videos due to the platform's algorithm. He uses a screen recording of a messaging thread to illustrate the point.
Structure
1Creator introduces the concept of best friends sharing TikToks
2Shows a screen recording of a message thread
3Laughs about the shared algorithm experience
Product placement
TikTok (a) ACTS — the creator demonstrates the platform's algorithm by showing a shared video between friends. Removing it would change the video's premise as it relies on the platform's specific messaging and feed features.
On-screen text
Yesterday 8:34 AM
Reply
Today 7:00 PM
DCI
Radio head co
Transcript
You know your best friends with someone when you send them a TikTok yesterday. And they send you the same TikTok today. Same algorithm friend, yeah.
Original caption
We’re on the same page, but we don’t always read our messages. #algorithm #BestFriends #besties