Matcha with extra foam, coming right up 🍵🫧

@innisfreeusa

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SoundTikTok sound · original sound - its.time.to.dance69

Promoted product

Innisfree Matcha Powder Wash

Innisfree Matcha Powder Facial Cleanser gently exfoliates, helps refine texture, and hydrates with Matcha Complex, enzymes, and hyaluronic acid.

3 videos

Why it worked

The post effectively uses visually appealing imagery and clear, concise text to highlight the benefits of a new skincare product, driving purchase intent through an exclusive TikTok Shop offer.

Summary

This TikTok post showcases Innisfree's new Matcha Powder-to-Foam Cleanser, highlighting its benefits for skin exfoliation, gentle cleansing, and clarity. The post encourages viewers to shop the product exclusively on TikTok Shop.

Structure

1Introduction of Matcha Powder-to-Foam Cleanser
2Highlighting key benefits: exfoliation, smoothing, gentle cleansing
3Emphasizing clearer skin and improved makeup application
4Call to action to shop on TikTok Shop

Original caption

Matcha with extra foam, coming right up 🍵🫧 Meet our NEW Matcha Powder-to-Foam Cleanser: 💚 Removes dead skin cells + smooths 💚 Gently cleanses without drying out skin 💚 Leaves skin visibly clearer 💚 Helps makeup sit better after use Shop it now exclusively on TikTok Shop. #powdercleanser #newlaunch #kbeauty #koreanskincare

More from @innisfreeusa

Product placement

innisfree DAILY UV INVISIBLE BARRIER BROAD SPECTRUM SPF 30 PA+++: ACTS - it is a sunscreen that provides broad spectrum SPF 30 PA+++ protection. Removing it would change what happens in the video. innisfree Matcha Powder Wash: ACTS - it is a cleanser that removes dead skin cells, smooths, gently cleanses without drying, leaves skin clearer, and helps makeup sit better. Removing it would change what happens in the video.