CLARINS PARIS

@clarinsofficial

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SoundTikTok sound · original sound - clarinsofficial

Promoted product

Clarinsclarinsusa.com

The Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients. B CORP™ Certified.

6 videos

Why it worked

The video effectively demonstrates a 'how-to' for a beauty product, showing a clear and simple application process that integrates into an existing routine. This makes the product seem convenient and desirable to viewers looking for an easy way to achieve a tan.

Summary

The video showcases the Clarins Self Tan Radiance-Plus Golden Glow Booster. It demonstrates how to mix a few drops of the booster with a moisturizer to create a custom self-tan, highlighting its ease of use and ability to build a natural glow without extra steps.

Structure

1Unboxing the Clarins Self Tan Booster
2Showing the product and its packaging
3Demonstrating mixing the booster with moisturizer

Original caption

Radiance-Plus Golden Glow Booster turns any moisturizer into a custom self-tanner. Just a few drops mixed into your favorite Clarins face cream or body lotion, and you control exactly how deep the glow goes. @loveaglowyskin unboxes it here, showing how easy it is to build a natural, sun-kissed tan into a routine you already have. No extra steps, no separate tanning product, just your usual cream with a golden boost. The formula blends DHA and erythrulose for an even, long-lasting color, while aloe vera keeps skin hydrated throughout. #GoldenGlowBooster #SelfTan #ClarinsSkincare

More from @clarinsofficial

Product placement

Clarins Self Tan Radiance-Plus Golden Glow Booster: ACTS - it is a beauty product that is applied to the skin to create a tan. Removing it would change what happens in the video. Clarins Paris: APPEARS - it is a brand name on the product and packaging. Removing it would not change what happens in the video.

On-screen text

CLARINS PARIS SELF TAN Addition Concentré Éclat Auto-bronzant, h à sur mesure Radiance-Plus Golden Glow Booster Made-to-measure self tan Corps / Body 30 mL - 1 Fl. Oz.