Clarins just did something I

@clarinsofficial

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Promoted product

Clarins Hair Therapy

The Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients. B CORP™ Certified.

2 videos

Why it worked

The video effectively showcases a new product line with visually appealing demonstrations of each product's texture and application, appealing to a desire for effective and luxurious hair care.

Summary

This video introduces the Clarins Hair Therapy line, showcasing five products including a shampoo, conditioner, hair mask, scalp serum, and hair oil. It highlights how the products are designed to provide the scalp with the same level of scientific care as the skin, promising benefits like fortification, silkiness, and texture transformation.

Structure

1Introduction of Clarins Hair Therapy line
2Demonstration of shampoo and conditioner
3Demonstration of hair mask
4

Original caption

Introducing Clarins Hair Therapy: five products built on one idea, your scalp deserves the same science as your skin. The shampoo fortifies without weighing hair down, the conditioner leaves it silky in minutes, and the mask transforms texture in ten. The serum is a scalp concentrate, and the elixir works wet, dry, overnight, or mixed into your mask. Your scalp’s new skincare routine has arrived. 🎥 @contentbynianch #ClarinsHairTherapy #HairCare #ScalpCare #NewLaunch

More from @clarinsofficial

Product placement

Clarins Hair Therapy (ACTS - a range of hair products is presented and demonstrated; removing it would change the video) Le Serum (ACTS - a scalp concentrate is shown being used and described; removing it would change the video) Le Bain (ACTS - a shampoo is shown being used and described; removing it would change the video) Le Soin Flash (ACTS - a conditioner is shown being used and described; removing it would change the video) Le Masque Baume (ACTS - a hair mask is shown being used and described; removing it would change the video) L'Elixir (ACTS - a hair oil is shown being used and described; removing it would change the video)

On-screen text

Clarins ju Le Serum Clarins just did something I They launched a hair range, and th and the whole idea is and the whole idea is that your scalp deserves the same science as your The shampoo fort The shampoo fortifies without Le Soin Flash and the The conditioner leaves hai The conditioner leaves hair silky in minutes, and the mask and the mask transforms texture in ten. It's smells incredible. The textures are These The serum is a scalp The serum is a scalp concentrate that treats scalp like skinca The elixir is The elixir is a hair oil yo or mix into your mas it feels it feels like the hair version of Double Serum jus

Transcript

Clarins just did something I They launched a hair range, and the whole idea is and the whole idea is that your scalp deserves the same science as your skin. The shampoo fortifies without weighing hair down, the conditioner leaves hair silky in minutes, and the mask transforms texture in ten. The serum is a scalp concentrate that treats scalp like skincare. The elixir is a hair oil you can use wet, dry, overnight, or mix into your mask. Honestly, it feels like the hair version of Double Serum just blended.