CLARINS HAIR THERAPY

@clarinsofficial

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SoundTikTok sound · Curtains of Light

Promoted product

Clarins Hair Therapy Le Serum

The Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients. B CORP™ Certified.

Why it worked

The video effectively demonstrates the product's use in a visually appealing way, highlighting its application for scalp care, which is a popular trend in beauty content.

Summary

A woman demonstrates the application of Clarins Hair Therapy Le Serum to her scalp. She applies the serum using the dropper and then massages it into her hair and scalp.

Structure

1Show bottle of Clarins serum
2Apply serum to scalp
3Massage serum into hair
4Show product again

Product placement

Clarins Hair Therapy Le Serum (ACTS): The video shows a woman applying this serum to her scalp. Removing it would change what happens in the video. Clarins (APPEARS): The brand name is visible on the product bottle. Removing it would not change what happens in the video.