When the body changes faster than skin can keep up, elasticity is what takes the hit.

@clarinsofficial

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The Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients. B CORP™ Certified.

4 videos

Why it worked

The video effectively showcases a complete skincare routine with visually appealing product application, demonstrating tangible benefits for skin elasticity and texture. The use of multiple products from a well-known brand like Clarins, combined with a clear demonstration, likely resonated with viewers interested in body care.

Summary

The video demonstrates a three-step skincare routine for the body using Clarins products. It highlights how to use Body Fit, Moisture-Rich Body Lotion, and Tonic Treatment Oil to improve skin elasticity and texture.

Structure

1Introduction to skin elasticity challenges
2Application of Clarins Body Fit
3Application of Clarins Moisture-Rich Body Lotion

Original caption

When the body changes faster than skin can keep up, elasticity is what takes the hit. Start with Body Fit, targeting the look of cellulite and refining skin's texture where it needs it most. Follow with the Moisture-Rich Body Lotion, deeply hydrating for skin that feels soft and comfortable all over. Finish with Tonic Treatment Oil, pressed in to tone, boost elasticity, and seal in comfort. @Farah fossettte demonstrates the full three-step method. #BodyFit #Clarins #SkinElasticity #WeightFluctuation

More from @clarinsofficial

Product placement

Clarins (brand) - appears as a logo on multiple products and is mentioned in the on-screen text. It is a skincare brand. Removing it would change what happens in the video because the products are identifiable as Clarins. Clarins Body Fit (product) - an expert contouring cream that smooths and firms skin. It is applied to the legs and arms. Removing it would change what happens in the video. Clarins Moisture-Rich Body Lotion (product) - a hydrating body lotion. It is applied to the legs. Removing it would change what happens in the video. Clarins Tonic Treatment Oil (product) - a firming and toning treatment oil. It is applied to the arms and shoulders. Removing it would change what happens in the video.

On-screen text

CLARINS PARIS Body Fit EXPERT CAPTION Expert Contouring Expert Contouring Skin smoothing Firming, toning CLARINS PARIS HUILE "TONIC" Huile "Tonic" Treatment Oil BODY Firming, toning CLARINS PARIS Baume Corps Super Hydratant Moisture-Rich Body Lotion with Shea butter

Transcript

When the body changes faster than skin can keep up, elasticity is what takes the hit. Start with Body Fit, targeting the look of cellulite and refining skin's texture where it needs it most. Follow with the Moisture-Rich Body Lotion, deeply hydrating for skin that feels soft and comfortable all over. Finish with Tonic Treatment Oil, pressed in to tone, boost elasticity, and seal in comfort. @Farah fossettte demonstrates the full three-step method.