Clarins

@clarinsofficial

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SoundTikTok sound · Summer Days

Promoted product

Clarinsclarinsusa.com

The Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients. B CORP™ Certified.

4 videos

Why it worked

The video effectively uses a soft-sell approach by demonstrating the products' benefits visually and through on-screen text, making it relatable and aspirational for viewers interested in skincare.

Summary

The video showcases two Clarins eye care products, Double Serum Eye and Total Eye Lift. It demonstrates their application and highlights their benefits, asking viewers what they would do with younger-looking eyes.

Structure

1Introduction of Clarins eye products
2Application and benefits of Double Serum Eye
3Application and benefits of Total Eye Lift
4

Original caption

The eye duo built for longevity. Double Serum Eye + Total Eye Lift as tested by @samsoneli_ on ig #DoubleSerumEye #Clarins #SkincareTok

More from @clarinsofficial

Product placement

Clarins Double Serum Eye (ACTS - applied to the eye area, shown to smooth, firm, and depuff, removing it would change the video's focus on skincare results) Clarins Total Eye Lift (ACTS - applied to the eye area, shown to lift and tighten, removing it would change the video's focus on skincare results)