Rosy Glow Look

@clarinsofficial

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Promoted product

Clarins Rosy Glow Lookhttps://www.clarinsusa.com/ ↗

Why it worked

The video effectively uses a step-by-step tutorial format with clear on-screen text and product demonstrations, making it easy for viewers to follow along and replicate the look. The focus on a desirable "rosy glow" aesthetic appeals to a broad audience interested in natural-looking makeup.

Summary

This video demonstrates how to achieve a "Rosy Glow" makeup look in six steps using various Clarins products. It covers prepping the skin, building a base, spot correcting, adding blush, applying lip color, and finishing with mascara.

Structure

1Introduction to the Rosy Glow look
2Step 1: Prep and hydrate with Double Serum
3Step 2: Build the base with Skin Illusion Tinted Moisturizer and SOS Primer Pink
4Step 3: Spot correct with Instant Concealer
5Step 4: Add rosy flush with Joli Rouge Velvet
6Step 5: The lip with Lip Perfector

Original caption

The Rosy Glow look is six steps to a complexion that looks naturally radiant, never overdone. Prep with Double Sérum and Hydra-Essentiel Moisturizer, then build a lumingas base by mixing Skin Illusion Tinted Moisturizer with SOS Primer Pink. Spot correct with Instant Concealer, then sweep Joli Rouge Velvet in 793V Red Cranberry across lids, temples, nose and chin for that warm, diffused flush. Finish lips with Lip Perfector in 25 Mulberry Glow for a plumping, shimmery color payoff, and open the eyes with Wonder Volume Mascara XXL. Warm, wearable, and radiant enough to make it yours every day. Which step are you stealing first? #ClarinsArtistry #ClarinsMakeup #RosyGlowLook #MakeupTutorial

More from @clarinsofficial

Product placement

Clarins Double Serum: acts to prep and hydrate skin. Removing it would change the video's first step. Clarins Hydra-Essentiel Moisturizer: acts to prep and hydrate skin. Removing it would change the video's first step. Clarins Skin Illusion Tinted Moisturizer: acts to build a luminous base for makeup. Removing it would change the video's second step. Clarins SOS Primer Pink: acts to build a luminous base for makeup. Removing it would change the video's second step. Clarins Instant Concealer: acts to spot correct imperfections on the skin. Removing it would change the video's third step. Clarins Joli Rouge Velvet 793V Red Cranberry: acts as a blush, swept across lids, temples, nose, and chin. Removing it would change the video's fourth step. Clarins Lip Perfector in 25 Mulberry Glow: acts to add shimmer and plumping color to the lips. Removing it would change the video's fifth step. Clarins Wonder Volume Mascara XXL: acts to add volume to the eyelashes. Removing it would change the video's sixth step. Clarins logo: merely appears as a watermark at the end of the video. Removing it would not change what happens in the video.

On-screen text

Rosy Glow Look BY CLARINS ARTISTRY HOW TO ACHIEVE A ROSY Glow LOOK IN 6 STEPS. Step 1: Prep and hydrate with the Double Serum. Step 2: Build the base. Mix Skin Illusion Tinted Moisturizer with SOS Primer Pink. Apply with the Gua Sha brush, blending outward from the center. Step 3: Spot correct. Instant Concealer wherever you need it. Step 4: Add the rosy flush. Joli Rouge Velvet 793V Red Cranberry swept across lids, temples, nose and chin. Blend with a fluffy brush. Step 5: The lip. Lip Perfector in 25 Mulberry Glow for shimmer and plumping color. Step 6: Open the eyes. Wonder Volume Mascara XXL. Your rosy, radiant routine. CLARINS