EXCLUSIVE CAPSULE COLLECTION AVAILABLE NOW

@macys

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SoundTikTok sound · original sound - macys

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Promoted product

Macy's

Macy's is a retail store where customers can shop for fashion accessories, clothing, home goods, and more during various sales events.

21 videos2 creators

Why it worked

The video leverages the credibility and influence of well-known designers to create desire for the collection, while the "exclusive" nature and "available now" call to action create a sense of urgency.

Summary

This video showcases an exclusive capsule collection from Macy's, featuring insights from designers like Tommy Hilfiger, Donna Karan, and Michael Kors. It highlights the inspiration behind the collection, emphasizing personal style, creativity, and the story woven into each piece.

Structure

1Introduction of exclusive capsule collection
2Designer insights on inspiration and process
3Focus on textiles and accessories
4

Original caption

3 icons. 3 new guard. 6 exclusive collections for fall. Discover the pieces and start planning your looks now.

More from @macys

Product placement

Tommy Hilfiger: ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Donna Karan: ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Sally LaPointe: ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Jonathan Cohen: ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Michael Kors: ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Macy's: ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video.

Call to action

SHOP THE COLLECTION EXCLUSIVELY AT *macys

On-screen text

EXCLUSIVE CAPSULE COLLECTION AVAILABLE NOW TOMMY HILFIGER To go back to my archive take some of beloved pieces and redo them, I would say my strength. THEOPHILIO Music is like one of the driving force for my just overall creativity. DONNA KARAN I understand the body. It's not just fashion. Being a female, designing for female clothing, any time you can be comfortable to be the most confident and you'll be your best self, and then you'll be empowered. And a lot of that is what I put into my work. JONATHAN COHEN Each textile is created by us, so it really has a story that weaves throughout. The accessories that add that spark. MICHAEL KORS That's what gives you personality. Bringing it into Macy's It was very exciting. It's such an honor. SHOP THE COLLECTION EXCLUSIVELY AT *macys

Transcript

To go back to my archive take some of beloved pieces and redo them, I would say my strength. Music is like one of the driving force for my just overall creativity. I understand the body. It's not just fashion. Being a female, designing for female clothing, any time you can be comfortable to be the most confident and you'll be your best self, and then you'll be empowered. And a lot of that is what I put into my work. Each textile is created by us, so it really has a story that weaves throughout. The accessories that add that spark. That's what gives you personality. Bringing it into Macy's It was very exciting. It's such an honor. SHOP THE COLLECTION EXCLUSIVELY AT *macys