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Hook
The Five-Star Fragrance Edit: Freshly-Picked Fruity Scents
@macys
645.6K followers · usually 3.0K views a post
Views
13.9M
Likes
3.1K
Comments
131
Shares
154
View velocity
+3.2M views over 6.2d · ~521.1K/day · 6 observations
Promoted product
JUICY COUTURE VIVA LA JUICY ELIXIR
Why it worked
The video effectively uses visually appealing product shots and highlights key scent notes, appealing to consumers interested in fragrances. The curated selection and clear presentation of multiple brands within a single video likely drove engagement and interest.
Summary
This video showcases a "Five-Star Fragrance Edit" featuring freshly-picked fruity scents from various designer brands. It highlights specific perfumes from Juicy Couture, Yves Saint Laurent, Coach, Givenchy, and Marc Jacobs, detailing their scent notes.
Structure
- 1Introduction to the Fragrance Edit
- 2Showcase of Juicy Couture Viva La Juicy Elixir
- 3Showcase of Yves Saint Laurent Myself Eau de Toilette Intense
- 4Showcase of Coach Cherry Parfum
- 5Showcase of Givenchy L'Interdit Elixir
- 6Showcase of Marc Jacobs Just Perfect
- 7Macy's logo
Product placement
Original caption
From juicy cherry and sweet berries to bright citrus and warm vanilla, find designer fruity fragrances that hit all the right notes at Macy’s.
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