REFRESH YOUR SPACE THE LABOR DAY SALE

@macys

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SoundTikTok sound · original sound - macys

View velocity

+319.0K views over 6.2d · ~51.7K/day · 6 observations

Promoted product

Macy's

Macy's is a retail store where customers can shop for fashion accessories, clothing, home goods, and more during various sales events.

21 videos2 creators

Why it worked

The video effectively leverages the creator's role as a shopping editor to provide authentic-looking recommendations for home goods during a major sale event, making the promotion feel aspirational and timely.

Summary

A shopping editor explores Macy's Labor Day Sale, highlighting a media console, a mattress from The Hotel Collection, and a Jhuliana sofa. She emphasizes how these pieces can refresh a space and suit a fashion-forward lifestyle.

Structure

1Introduction and Labor Day Sale announcement
2Showcasing the Amren Media Console
3Highlighting The Hotel Collection mattress
4Featuring the Jhuliana Grand Sofa

Original caption

Our Labor Day Sale is here and it’s the perfect time to add something new to your space. Score 20-65% off furniture, mattresses, rugs and more now-9/14. Exclusions apply.

More from @macys

Product placement

Macy's: ACTS - it is a retail store where the creator is shopping for furniture and mattresses. Removing it would change the context of the video. It is the primary subject of the video. Amren Modular Media Console Collection: ACTS - it is a piece of furniture being shown and discussed by the creator. Removing it would change the video. Hotel Collection Mattress: ACTS - it is a mattress being shown and discussed by the creator. Removing it would change the video. Jhuliana 90" Fabric Grand Sofa: ACTS - it is a sofa being shown and discussed by the creator. Removing it would change the video.

Call to action

check out Macy's for all of your home essentials.

On-screen text

REFRESH YOUR SPACE THE LABOR DAY SALE IS HERE! NOW - 9/14 SANDRA OKERUL SHOPPING EDITOR macy's AMREN MODULAR MEDIA CONSOLE COLLECTION macy's HOTEL COLLECTION MATTRESS macy's JHULIANA 90" FABRIC GRAND SOFA

Transcript

Hi, my name is Sandra O. and I'm a New York City shopping editor. I'm here at Macy's checking out the sales. Let's go shopping. Get some stuff. Let's go. So this is the online collection. Moving into a new apartment, it's so important that I get a piece of furniture that works for my everyday change and lifestyle. Especially someone that does fashion. What I like is this interchangeable doorknob. I can put all of my fashion pieces. I also love the color, the neutral tone. If there's one thing I'm not willing to compromise, it's a good mattress. Good sleep is everything. The Hotel Collection brand always gets it right. You can get a mix of firmness, softness, a mix of both. But you're gonna get some good rest. If you know me well, I don't like company. But if I'm gonna have this couch in my apartment, we have something to talk about. The bold colors, the textures it's gorgeous. It's a great conversation starter, especially when hosting brunch or maybe dinner. We're gonna keep it at brunch. I can't wait to have people over so we can have something to talk about. We can sit and laugh, watch a movie, and just have a great time. While I'm talking about this beautiful couch. If you're looking to refresh your space, check out Macy's for all of your home essentials.