might

@samsational_eats

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SoundTikTok sound · original sound - samsational_eats

Promoted product

Schwartz Hot Honey Seasoning

A sweet and spicy seasoning with honey powder and chilli.

Why it worked

The video effectively uses a 'challenge' format (only one seasoning can stay) to create intrigue and a sense of urgency, while also showcasing the product's versatility in both a main dish and a dressing, making it highly desirable.

Summary

The creator demonstrates how to make a delicious chicken and smashed potato dish using Schwartz Hot Honey Seasoning. They highlight the seasoning's versatility and flavor, encouraging viewers to purchase it from Tesco.

Structure

1Showcasing the finished dish and expressing difficulty in recreating it.
2Introducing Schwartz trending seasonings, focusing on Hot Honey.
3Marinating and cooking chicken with Hot Honey seasoning.
4Preparing smashed potatoes.
5

Original caption

AD @SCHWARTZ UK has released five new trending flavours! I’ve been given hot honey, and my gosh it is so good. The catch is, only one can stay! If you want hot honey to stay, head to your nearest Tesco and purchase. #SchwartzRubs #AD

More from @samsational_eats

Product placement

Schwartz Hot Honey Seasoning: ACTS - used to season chicken, giving it a sweet and spicy flavor. Removing it would change the flavor profile of the dish. Schwartz seasonings (appears): A line of seasonings is shown, but only Hot Honey is specifically used and discussed. Removing the other seasonings would not change the video's outcome. Tesco: APPEARS - mentioned as the place to buy the product. Removing it would not change the video's outcome.

Call to action

Head to your nearest Tesco and purchase.

On-screen text

might this ever again dropped trending seasonings, catch can't you team honey, prove it's I've chicken honey gives sweet spicy them next paired crispiest potatoes ever hot to all salad hot amazing, so versatile seasoning stay, pick honey

Transcript

I might never be able to make this dish ever again. Schwartz have dropped 5 trending seasonings, catch. Can't you team honey, prove it's I've chicken honey gives sweet spicy kick them next paired crispiest potatoes ever. Hot to all salad. Hot amazing, so versatile seasoning. Stay, pick honey.